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99. Diamond News

(BALTIMORE, MD) — (October 7, 2011) — DC Comics' Batman #1, written by Scott Snyder (American Vampire) and illustrated by Greg Capullo (Spawn), was the best-selling comic book in total units for September, according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise. Additionally, DC Comics' Action Comics #1 from Grant Morrison (Batman Incorporated, All-Star Superman) and Rags Morales (Identity Crisis) was the month's top-selling comic book in retail dollars.

Thanks to strong sales on DC Comics: The New 52, DC Entertainment was September's leading publisher in overall sales, taking 35.74% of the market in dollars and 43.04% of the market in units sold for the month. Marvel Comics was second in both retail dollars and units sold in September.

Overall comics sales for the month of September improved over August by 10%. Combined sales of comics and graphic novels for the third quarter increased by nearly 11% over the second quarter, and by 3.5% over the third quarter of 2010.

New publisher Legendary Comics teamed with award-winning creator Frank Miller to publish Holy Terror, the long-awaited hardcover graphic novel from Miller that pitted a city's vigilante protector against the forces of terrorism and resulted in giving the publisher September's best-selling graphic novel.

DC Comics' biweekly event Brightest Day re-established many of the heroes of the DC Universe in the wake of Blackest Night, and DC Direct's Brightest Day Series 3 Action Figures gave fans detailed figures of characters such as Hawk and Dove and gave the manufacturer the best-selling Toy product to specialty retailers in September.

The Man of Steel rockets from Krypton to join many gamers' HeroClix campaigns with September's DC HeroClix: Superman Booster Bricks from WizKids/NECA, the best-selling Game product to specialty retailers for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER RETAIL
MARKET
SHARE
UNIT
MARKET
SHARE
DC COMICS 35.74% 43.04%
MARVEL COMICS 35.37% 37.88%
DARK HORSE COMICS 4.76% 3.51%
IDW PUBLISHING 4.13% 3.10%
IMAGE COMICS 4.08% 3.29%
DYNAMITE ENTERTAINMENT 3.07% 3.02%
BOOM! STUDIOS 1.39% 0.94%
RANDOM HOUSE 0.99% 0.26%
EAGLEMOSS PUBLICATIONS 0.98% 0.22%
LEGENDARY COMICS 0.97% 0.12%
OTHER NON-TOP 10 8.53% 4.63%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
SEPTEMBER 2011 VS. AUGUST 2011
COMICS 9.95% 13.10%
GRAPHIC NOVELS -13.92% -12.64%
TOTAL COMICS/GN 1.81% 10.99%
SEPTEMBER 2011 VS. SEPTEMBER 2010
COMICS 8.37% 14.42%
GRAPHIC NOVELS -18.44% -23.50%
TOTAL COMICS/GN -1.01% 10.86%
YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010
COMICS -3.02% -1.49%
GRAPHIC NOVELS -4.51% -9.68%
TOTAL COMICS/GN -3.51% -2.20%
THIRD QUARTER 2011 VS. SECOND QUARTER 2011
COMICS 14.55% 16.77%
GRAPHIC NOVELS 3.75% 0.07%
TOTAL COMICS/GN 10.92% 15.33%
THIRD QUARTER 2011 VS. THIRD QUARTER 2010
COMICS 6.18% 10.34%
GRAPHIC NOVELS -1.75% -7.85%
TOTAL COMICS/GN 3.55% 8.74%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM
CODE
VENDOR
1 BATMAN #1 $2.99 JUL110206 DC
2 ACTION COMICS #1 $3.99 JUL110201 DC
3 GREEN LANTERN #1 $2.99 JUL110218 DC
4 THE FLASH #1 $2.99 JUL110193 DC
5 SUPERMAN #1 [*] $2.99 JUL110203 DC
6 DETECTIVE COMICS #1 [*] $2.99 JUL110208 DC
7 BATMAN: THE DARK KNIGHT #1 [*] $2.99 JUL110210 DC
8 FEAR ITSELF #6 $3.99 JUL110570 MAR
9 ULTIMATE COMICS SPIDER-MAN #1 $3.99 JUL110605 MAR
10 BATMAN AND ROBIN #1 [*] $2.99 JUL110211 DC

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE ITEM
CODE
VENDOR
1 HOLY TERROR HC (MR) $29.99 JUL111154 LEG
2 NEW TEEN TITANS: GAMES HC $24.99 MAY110190 DC
3 CHEW VOLUME 4: FLAMBE TP (MR) $12.99 MAY110447 IMA
4 RICHARD CASTLE'S DEADLY STORM PREMIERE HC $19.99 JUL110726 MAR
5 HELLBOY VOLUME 11: THE BRIDE OF HELL & OTHERS TP $19.99 MAY118259 DAR
6 MORNING GLORIES VOLUME 2 TP $12.99 JUN110483 IMA
7 BRIGHTEST DAY VOLUME 3 HC $29.99 MAY110243 DC
8 SAILOR MOON VOLUME 1 TP $10.99 JUL111150 KOD
9 NARUTO VOLUME 52 TP $9.99 JUN111269 VIZ
10 UNCANNY X-FORCE VOLUME 1: THE APOCALYPSE SOLUTION TP $15.99 AUG110733 MAR

TOP 10 TOYS

RANK DESCRIPTION ITEM
CODE
VENDOR
1 BRIGHTEST DAY SERIES 3 ACTION FIGURES JAN110442 DC
2 HALO 10TH-ANNIVERSARY ACTION FIGURES JUL110565 TMP
3 WOMEN OF THE DCU SERIES 3: SUPERGIRL BUST FEB110279 DC
4 UNIVERSAL MONSTERS SERIES 2 RETRO CLOTH FIGURES DEC108176 DST
5 GREEN LANTERN VS. SINESTRO MINI-STATUE NOV100300 DC
6 MARVEL SELECT: RED SKULL (CAPTAIN AMERICA) FIGURE MAR111682 DST
7 MARVEL UNIVERSE SUPER HERO TEAM FIGURES JUL111821 KEN
8 DC UNIVERSE ONLINE: SOLOMON GRUNDY STATUE JAN110453 DC
9 HEROES OF DCU: BLACKEST NIGHT INDIGO-1 LANTERN BUST FEB110277 DC
10 BACK TO THE FUTURE: TIME MACHINE MARK I CAR MAR094739 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM
CODE
VENDOR
1 DC HEROCLIX: SUPERMAN BOOSTER BRICK JUL112183 NEC
2 DOCTOR WHO: ELEVENTH DOCTOR MONOPOLY MAY112061 WIN
3 DC HEROCLIX: GREEN LANTERN BOOSTER PACKS MAY118037 NEC
4 YU-GI-OH! TCG: GENERATION FORCE BOOSTER PACKS JUN118255 KON
5 GEARS OF WAR BOARD GAME JUL112145 FAN
6 MAGIC THE GATHERING TCG: SCARS OF MIRRODIN BOOSTER PACKS AUG101862 WIZ
7 MAGIC THE GATHERING TCG: 2012 BOOSTER BATTLE PACKS JUN118130 WIZ
8 YU-GI-OH! TCG 2011: COLLECTIBLE TINS WAVE 1 MAY118313 KON
9 YU-GI-OH! TCG: GENERATION FORCE SPECIAL EDITION  BOOSTER PACKS JUL112160 KON
10 OPERATION: STAR WARS R2-D2 EDITION JUL112158 KEN

Dollar Market Shares for September

Dollar Market Share – September 2011

Unit Market Shares for September

Unit Market Share– September 2011


How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located in North America and around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

Please note that comics marked with an asterisk have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

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