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Publisher Market Shares: September 2015

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in September 2015 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in September 2015

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 32.67%
DC ENTERTAINMENT 26.01%
IMAGE COMICS 11.81%
IDW PUBLISHING 5.72%
DARK HORSE COMICS 4.42%
BOOM! STUDIOS 2.11%
DYNAMITE ENTERTAINMENT 1.79%
AVATAR PRESS INC 1.55%
VIZ MEDIA 1.32%
TITAN COMICS 1.31%
EAGLEMOSS PUBLICATIONS LTD 1.30%
VALIANT ENTERTAINMENT LLC 1.09%
ONI PRESS INC. 1.08%
ARCHIE COMICS 0.75%
RANDOM HOUSE 0.74%
ZENESCOPE ENTERTAINMENT INC 0.53%
FANTAGRAPHICS BOOKS 0.42%
ST. MARTINS PRESS 0.42%
HACHETTE BOOK GROUP USA 0.38%
BONGO COMICS 0.34%
OTHER NON-TOP 20 4.26%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.12%
DC ENTERTAINMENT 26.32%
IMAGE COMICS 12.07%
IDW PUBLISHING 4.84%
DARK HORSE COMICS 3.64%
BOOM! STUDIOS 2.08%
DYNAMITE ENTERTAINMENT 1.80%
VALIANT ENTERTAINMENT LLC 1.58%
TITAN COMICS 1.25%
AVATAR PRESS INC 1.19%
ONI PRESS INC. 1.07%
ARCHIE COMICS 0.86%
VIZ MEDIA 0.56%
ZENESCOPE ENTERTAINMENT INC 0.49%
BONGO COMICS 0.42%
EAGLEMOSS PUBLICATIONS LTD 0.27%
RANDOM HOUSE 0.22%
HACHETTE BOOK GROUP USA 0.13%
ST. MARTINS PRESS 0.12%
FANTAGRAPHICS BOOKS 0.10%
OTHER NON-TOP 20 2.88%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in September 2015

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 80 23 0 103
DC ENTERTAINMENT 70 25 0 95
IMAGE COMICS 73 18 0 91
IDW PUBLISHING 42 20 0 62
DARK HORSE COMICS 29 26 0 55
BOOM ENTERTAINMENT 30 9 0 39
DYNAMITE ENTERTAINMENT 20 7 0 27
TITAN COMICS 11 12 3 26
VALIANT ENTERTAINMENT LLC 10 5 0 15
ONI PRESS INC. 7 2 0 9
OTHER NON TOP 10 118 190 49 357

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in September 2015

  DOLLARS UNITS
SEPTEMBER 2015 VS. AUGUST 2015
COMICS 0.89% -1.10%
GRAPHIC NOVELS 8.71% 14.79%
TOTAL COMICS/GN 3.49% 0.30%
SEPTEMBER 2015 VS. SEPTEMBER 2014
COMICS -19.62% -20.15%
GRAPHIC NOVELS 12.51% 30.61%
TOTAL COMICS/GN -10.73% -16.89%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 7.21% 6.58%
GRAPHIC NOVELS 7.06% 8.48%
TOTAL COMICS/GN 7.16% 6.73%
THIRD QUARTER 2015 VS. SECOND QUARTER 2015
COMICS -12.07% -14.18%
GRAPHIC NOVELS -0.26% 1.14%
TOTAL COMICS/GN -8.49% -12.94%
THIRD QUARTER 2015 VS. THIRD QUARTER 2014
COMICS -8.08% -10.07%
GRAPHIC NOVELS 9.32% 17.13%
TOTAL COMICS/GN -2.98% -8.07%

 

Dollar Market Shares for September 2015

Dollar Market Share – September 2015

Unit Market Shares for September 2015

Unit Market Share – September 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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