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Publisher Market Shares: October 2015

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in October 2015 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2015

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 43.65%
DC ENTERTAINMENT 21.85%
IMAGE COMICS 9.17%
IDW PUBLISHING 6.16%
DARK HORSE COMICS 4.04%
BOOM! STUDIOS 2.41%
DYNAMITE ENTERTAINMENT 1.60%
TITAN COMICS 1.21%
VALIANT ENTERTAINMENT LLC 0.92%
VIZ MEDIA 0.88%
ONI PRESS INC. 0.87%
ARCHIE COMIC PUBLICATIONS 0.77%
AVATAR PRESS INC 0.74%
RANDOM HOUSE 0.56%
ZENESCOPE ENTERTAINMENT INC 0.48%
ACTION LAB ENTERTAINMENT 0.44%
FANTAGRAPHICS BOOKS 0.40%
ST. MARTINS PRESS 0.37%
HACHETTE BOOK GROUP USA 0.23%
ASPEN MLT INC 0.20%
OTHER NON-TOP 20 3.06%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 48.26%
DC ENTERTAINMENT 22.92%
IMAGE COMICS 9.27%
IDW PUBLISHING 4.96%
DARK HORSE COMICS 3.10%
BOOM! STUDIOS 1.93%
DYNAMITE ENTERTAINMENT 1.53%
TITAN COMICS 1.16%
VALIANT ENTERTAINMENT LLC 0.99%
ARCHIE COMIC PUBLICATIONS 0.85%
ONI PRESS INC. 0.79%
AVATAR PRESS INC 0.56%
ZENESCOPE ENTERTAINMENT INC 0.45%
ACTION LAB ENTERTAINMENT 0.42%
VIZ MEDIA 0.34%
ASPEN MLT INC 0.26%
RANDOM HOUSE 0.15%
ST. MARTINS PRESS 0.12%
FANTAGRAPHICS BOOKS 0.11%
HACHETTE BOOK GROUP USA 0.08%
OTHER NON-TOP 20 1.75%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in October 2015

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 78 34 1 113
MARVEL COMICS 68 33 0 101
IMAGE COMICS 55 14 0 69
IDW PUBLISHING 41 22 0 63
DARK HORSE COMICS 36 25 0 61
BOOM ENTERTAINMENT 29 12 0 41
TITAN COMICS 12 9 4 25
DYNAMITE ENTERTAINMENT 18 6 0 24
VIZ MEDIA 0 19 0 19
VALIANT ENTERTAINMENT LLC 10 5 0 15
OTHER NON-TOP 10 98 99 15 212

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in October 2015

  DOLLARS UNITS
OCTOBER 2015 VS. SEPTEMBER 2015
COMICS 22.33% 20.47%
GRAPHIC NOVELS -7.57% -17.96%
TOTAL COMICS/GN 11.91% 16.59%
OCTOBER 2015 VS. OCTOBER 2014
COMICS -7.49% -12.27%
GRAPHIC NOVELS -14.27% -14.94%
TOTAL COMICS/GN -9.55% -12.47%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 5.37% 4.21%
GRAPHIC NOVELS 4.45% 5.80%
TOTAL COMICS/GN 5.08% 4.33%

 

Dollar Market Shares for October 2015

Dollar Market Share – October 2015

Unit Market Shares for October 2015

Unit Market Share – October 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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