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Publisher Market Shares: February 2016

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in February 2016 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2016

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.78%
DC ENTERTAINMENT 26.00%
IMAGE COMICS 9.18%
IDW PUBLISHING 4.78%
DARK HORSE COMICS 3.07%
BOOM! STUDIOS 2.12%
DYNAMITE ENTERTAINMENT 2.09%
ONI PRESS INC. 1.04%
VIZ MEDIA 0.94%
TITAN COMICS 0.92%
EAGLEMOSS PUBLICATIONS LTD 0.84%
AVATAR PRESS INC 0.81%
VALIANT ENTERTAINMENT LLC 0.73%
ACTION LAB ENTERTAINMENT 0.65%
RANDOM HOUSE 0.54%
ARCHIE COMIC PUBLICATIONS 0.53%
FANTAGRAPHICS BOOKS 0.47%
AFTERSHOCK COMICS 0.36%
ZENESCOPE ENTERTAINMENT INC 0.36%
ST. MARTINS PRESS 0.31%
OTHER NON-TOP 20 3.50%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.19%
DC ENTERTAINMENT 29.01%
IMAGE COMICS 10.13%
IDW PUBLISHING 4.14%
DARK HORSE COMICS 2.59%
BOOM! STUDIOS 1.94%
DYNAMITE ENTERTAINMENT 1.68%
ONI PRESS INC. 0.85%
VALIANT ENTERTAINMENT LLC 0.84%
TITAN COMICS 0.82%
AVATAR PRESS INC 0.65%
ACTION LAB ENTERTAINMENT 0.59%
ARCHIE COMIC PUBLICATIONS 0.58%
AFTERSHOCK COMICS 0.40%
VIZ MEDIA 0.38%
ZENESCOPE ENTERTAINMENT INC 0.35%
EAGLEMOSS PUBLICATIONS LTD 0.18%
RANDOM HOUSE 0.17%
FANTAGRAPHICS BOOKS 0.15%
ST. MARTINS PRESS 0.09%
OTHER NON-TOP 20 2.29%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in February 2016

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 80 32 0 112
DC ENTERTAINMENT 78 28 1 107
IMAGE COMICS 53 13 0 66
IDW PUBLISHING 41 22 0 63
DARK HORSE COMICS 27 16 0 43
BOOM ENTERTAINMENT 23 13 0 36
DYNAMITE ENTERTAINMENT 20 6 0 26
TITAN COMICS 14 6 1 21
ONI PRESS INC. 7 3 0 10
VIZ MEDIA 0 2 0 2
OTHER NON-TOP 10 142 134 31 307

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in February 2016

  DOLLARS UNITS
FEBRUARY 2016 VS. JANUARY 2016
COMICS 0.14% -5.26%
GRAPHIC NOVELS -0.63% 8.21%
TOTAL COMICS/GN -0.10% -4.24%
FEBRUARY 2016 VS. FEBRUARY 2015
COMICS -6.73% -14.62%
GRAPHIC NOVELS 12.00% 18.12%
TOTAL COMICS/GN -1.69% -12.54%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -5.32% -9.52%
GRAPHIC NOVELS 1.13% 2.92%
TOTAL COMICS/GN -3.43% -8.63%

 

Dollar Market Shares for February 2016

Dollar Market Share – February 2016

Unit Market Shares for February 2016

Unit Market Share – February 2016

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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