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Publisher Market Shares: September 2016

DC Entertainment was the leading publisher in Retail Dollar Share and Unit Share categories in September 2016 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in September 2016

RETAIL MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 36.53%
MARVEL COMICS 31.40%
IMAGE COMICS 9.04%
IDW PUBLISHING 4.60%
DARK HORSE COMICS 3.23%
BOOM! STUDIOS 2.38%
TITAN COMICS 1.29%
VIZ MEDIA 1.10%
ONI PRESS INC. 1.02%
DYNAMITE ENTERTAINMENT 0.94%
VALIANT ENTERTAINMENT LLC 0.85%
ARCHIE COMIC PUBLICATIONS 0.78%
RANDOM HOUSE 0.65%
AVATAR PRESS INC 0.44%
ZENESCOPE ENTERTAINMENT INC 0.35%
JOE BOOKS INC. 0.34%
FANTAGRAPHICS BOOKS 0.29%
AFTERSHOCK COMICS 0.29%
ACTION LAB ENTERTAINMENT 0.28%
UDON ENTERTAINMENT INC 0.27%
OTHER NON-TOP 20 3.93%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 43.45%
MARVEL COMICS 30.75%
IMAGE COMICS 8.80%
IDW PUBLISHING 3.55%
DARK HORSE COMICS 2.43%
BOOM! STUDIOS 1.95%
TITAN COMICS 1.27%
VALIANT ENTERTAINMENT LLC 0.89%
ONI PRESS INC. 0.79%
ARCHIE COMIC PUBLICATIONS 0.79%
DYNAMITE ENTERTAINMENT 0.78%
VIZ MEDIA 0.39%
JOE BOOKS INC. 0.35%
ZENESCOPE ENTERTAINMENT INC 0.30%
AFTERSHOCK COMICS 0.30%
AVATAR PRESS INC 0.26%
ACTION LAB ENTERTAINMENT 0.24%
UDON ENTERTAINMENT INC 0.21%
RANDOM HOUSE 0.17%
FANTAGRAPHICS BOOKS 0.05%
OTHER NON-TOP 20 2.27%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in September 2016

  DOLLARS UNITS
SEPTEMBER 2016 VS. AUGUST 2016
COMICS -23.78% -20.61%
GRAPHIC NOVELS -8.25% -8.37%
TOTAL COMICS/GN -19.65% -19.79%
SEPTEMBER 2016 VS. SEPTEMBER 2015
COMICS 9.23% 15.61%
GRAPHIC NOVELS -10.94% -14.46%
TOTAL COMICS/GN 2.20% 12.57%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS 3.32% 1.59%
GRAPHIC NOVELS 1.15% -0.82%
TOTAL COMICS/GN 2.65% 1.39%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in September 2016

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 82 40 0 122
DC ENTERTAINMENT 76 36 0 112
IMAGE COMICS 53 18 1 72
IDW PUBLISHING 40 13 0 53
DARK HORSE COMICS 26 18 0 44
BOOM ENTERTAINMENT 24 14 0 38
VIZ MEDIA 0 23 0 23
TITAN COMICS 17 2 3 22
DYNAMITE ENTERTAINMENT 16 4 0 20
ONI PRESS INC. 9 2 0 11
OTHER 115 131 12 258

 

Dollar Market Shares for September 2016

Dollar Market Share – September 2016

Unit Market Shares for September 2016

Unit Market Share – September 2016

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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