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Publisher Market Shares: March 2017

Marvel Comics was the leading publisher in Retail Dollar Share in March 2017 and DC Entertainment was the leading publisher in Unit Share, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in March 2017

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 35.41%
DC ENTERTAINMENT 28.75%
IMAGE COMICS 10.71%
IDW PUBLISHING 5.68%
DARK HORSE COMICS 3.48%
BOOM! STUDIOS 2.15%
DYNAMITE ENTERTAINMENT 1.76%
TITAN COMICS 1.15%
VIZ MEDIA 1.14%
VALIANT ENTERTAINMENT LLC 1.14%
ARCHIE COMIC PUBLICATIONS 0.79%
RANDOM HOUSE 0.72%
AVATAR PRESS INC 0.69%
ONI PRESS INC. 0.66%
ZENESCOPE ENTERTAINMENT INC 0.47%
ACTION LAB ENTERTAINMENT 0.38%
AFTERSHOCK COMICS 0.35%
HACHETTE BOOK GROUP USA 0.32%
ST. MARTINS PRESS 0.32%
JOE BOOKS INC. 0.29%
OTHER NON-TOP 20 3.63%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 35.46%
MARVEL COMICS 34.34%
IMAGE COMICS 10.02%
IDW PUBLISHING 4.72%
DARK HORSE COMICS 3.09%
DYNAMITE ENTERTAINMENT 2.00%
BOOM! STUDIOS 1.86%
VALIANT ENTERTAINMENT LLC 1.37%
TITAN COMICS 1.06%
ARCHIE COMIC PUBLICATIONS 0.77%
ZENESCOPE ENTERTAINMENT INC 0.49%
ONI PRESS INC. 0.46%
VIZ MEDIA 0.43%
AVATAR PRESS INC 0.41%
ACTION LAB ENTERTAINMENT 0.36%
AFTERSHOCK COMICS 0.29%
JOE BOOKS INC. 0.25%
RANDOM HOUSE 0.21%
HACHETTE BOOK GROUP USA 0.10%
ST. MARTINS PRESS 0.10%
OTHER NON-TOP 20 2.20%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in March 2017

  DOLLARS UNITS
MARCH 2017 VS. FEBRUARY 2017
COMICS 15.00% -4.72%
GRAPHIC NOVELS 15.44% 19.72%
TOTAL COMICS/GN 15.14% -3.13%
TOYS 34.66% 55.98%
MARCH 2017 VS. MARCH 2016
COMICS 6.02% 8.93%
GRAPHIC NOVELS -15.36% -17.47%
TOTAL COMICS/GN -1.68% 6.21%
TOYS -9.24% 0.51%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS 0.70% 11.05%
GRAPHIC NOVELS -10.68% -13.49%
TOTAL COMICS/GN -3.01% 8.89%
TOYS -2.52% -0.31%
FIRST QUARTER 2017 VS. FOURTH QUARTER 2016
COMICS -15.15% -12.69%
GRAPHIC NOVELS -11.42% -16.73%
TOTAL COMICS/GN -14.06% -12.98%
TOYS -20.45% -23.92%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in March 2017

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 92 39 0 131
DC ENTERTAINMENT 92 31 0 123
IMAGE COMICS 61 16 2 79
IDW PUBLISHING 60 19 0 79
DARK HORSE COMICS 25 14 0 39
TITAN COMICS 24 6 5 35
BOOM ENTERTAINMENT 24 10 0 34
VIZ MEDIA 0 26 0 26
DYNAMITE ENTERTAINMENT 21 1 0 22
VALIANT ENTERTAINMENT LLC 7 2 0 9
OTHER NON-TOP 10 130 161 20 311

 

Dollar Market Shares for March 2017

Dollar Market Share – March 2017

Unit Market Shares for March 2017

Unit Market Share – March 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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