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Publisher Market Shares: June 2017

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share in June 2017, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in June 2017

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.54%
DC ENTERTAINMENT 30.61%
IMAGE COMICS 8.86%
IDW PUBLISHING 4.24%
DARK HORSE COMICS 3.46%
BOOM! STUDIOS 1.83%
DYNAMITE ENTERTAINMENT 1.79%
TITAN COMICS 1.02%
VIZ MEDIA 1.01%
ONI PRESS INC. 0.79%
ARCHIE COMIC PUBLICATIONS 0.78%
VALIANT ENTERTAINMENT LLC 0.78%
AFTERSHOCK COMICS 0.72%
RANDOM HOUSE 0.53%
FANTAGRAPHICS BOOKS 0.38%
AVATAR PRESS INC 0.38%
ACTION LAB ENTERTAINMENT 0.30%
ST. MARTINS PRESS 0.28%
HACHETTE BOOK GROUP USA 0.28%
BLACK MASK COMICS 0.28%
OTHER NON-TOP 20 3.12%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.82%
DC ENTERTAINMENT 31.76%
IMAGE COMICS 9.00%
IDW PUBLISHING 3.18%
DARK HORSE COMICS 2.47%
DYNAMITE ENTERTAINMENT 2.07%
BOOM! STUDIOS 1.61%
VALIANT ENTERTAINMENT LLC 0.82%
TITAN COMICS 0.76%
AFTERSHOCK COMICS 0.74%
ARCHIE COMIC PUBLICATIONS 0.67%
ONI PRESS INC. 0.59%
VIZ MEDIA 0.36%
ACTION LAB ENTERTAINMENT 0.26%
BLACK MASK COMICS 0.25%
AVATAR PRESS INC 0.19%
RANDOM HOUSE 0.14%
FANTAGRAPHICS BOOKS 0.09%
ST. MARTINS PRESS 0.08%
HACHETTE BOOK GROUP USA 0.08%
OTHER NON-TOP 20 2.05%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in June 2017

  DOLLARS UNITS
JUNE 2017 VS. MAY 2017
COMICS -0.43% -5.91%
GRAPHIC NOVELS -13.01% -8.00%
TOTAL COMICS/GN -4.31% -6.08%
TOYS -18.49% -38.75%
JUNE 2017 VS. JUNE 2016
COMICS -18.38% -20.16%
GRAPHIC NOVELS -28.04% -30.14%
TOTAL COMICS/GN -21.34% -21.06%
TOYS -20.11% -37.01%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
(FIRST HALF 2017 VS. FIRST HALF 2016)
COMICS -3.84% 2.56%
GRAPHIC NOVELS -12.99% -13.50%
TOTAL COMICS/GN -6.77% 1.15%
TOYS -2.84% -6.29%
SECOND QUARTER 2017 VS. FIRST QUARTER 2017
COMICS 8.21% 1.37%
GRAPHIC NOVELS 6.99% 17.06%
TOTAL COMICS/GN 7.84% 2.47%
TOYS -12.46% -6.82%
SECOND QUARTER 2017 VS. SECOND QUARTER 2016
COMICS -7.68% -4.64%
GRAPHIC NOVELS -15.03% -13.50%
TOTAL COMICS/GN -10.01% -5.41%
TOYS -3.19% -11.96%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in June 2017

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 101 39 0 140
DC ENTERTAINMENT 84 36 1 121
IMAGE COMICS 55 15 1 71
IDW PUBLISHING 51 17 0 68
DARK HORSE COMICS 22 20 0 42
BOOM ENTERTAINMENT 23 9 0 32
TITAN COMICS 15 14 2 31
DYNAMITE ENTERTAINMENT 23 2 0 25
VIZ MEDIA 0 22 0 22
ONI PRESS INC. 12 6 0 18
OTHER NON-TOP 10 116 142 19 277

 

Dollar Market Shares for June 2017

Dollar Market Share – June 2017

Unit Market Shares for June 2017

Unit Market Share – June 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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