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Publisher Market Shares: September 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in September 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in September 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.86%
DC ENTERTAINMENT 29.06%
IMAGE COMICS 10.13%
DARK HORSE COMICS 3.62%
IDW PUBLISHING 3.14%
BOOM! STUDIOS 2.12%
DYNAMITE ENTERTAINMENT 1.55%
VIZ MEDIA 1.11%
ONI PRESS 0.99%
TITAN COMICS 0.80%
ARCHIE COMICS 0.60%
RANDOM HOUSE 0.54%
ST. MARTINS PRESS 0.47%
AFTERSHOCK COMICS 0.44%
VALIANT ENTERTAINMENT LLC 0.39%
LION FORGE 0.32%
HACHETTE BOOK GROUP USA 0.32%
TOKYOPOP 0.32%
ZENESCOPE ENTERTAINMENT INC 0.28%
AVATAR PRESS INC 0.28%
OTHER NON-TOP 20 3.67%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 43.24%
DC ENTERTAINMENT 32.76%
IMAGE COMICS 8.74%
DARK HORSE COMICS 2.91%
IDW PUBLISHING 2.84%
BOOM! STUDIOS 1.65%
DYNAMITE ENTERTAINMENT 1.38%
ONI PRESS 0.69%
ARCHIE COMICS 0.59%
TITAN COMICS 0.47%
AFTERSHOCK COMICS 0.45%
VIZ MEDIA 0.43%
VALIANT ENTERTAINMENT LLC 0.41%
ZENESCOPE ENTERTAINMENT INC 0.26%
TOKYOPOP 0.22%
LION FORGE 0.21%
AMERICAN MYTHOLOGY PRODUCTIONS 0.20%
ACTION LAB ENTERTAINMENT 0.19%
ASPEN MLT INC 0.17%
RANDOM HOUSE 0.14%
OTHER NON-TOP 20 2.04%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in September 2018

  DOLLARS UNITS
SEPTEMBER 2018 VS. AUGUST 2018
COMICS -4.51% -0.16%
GRAPHIC NOVELS -7.07% -3.86%
TOTAL COMICS/GN -5.30% -0.48%
TOYS -29.36% -9.02%
SEPTEMBER 2018 VS. SEPTEMBER 2017
COMICS 0.75% -6.58%
GRAPHIC NOVELS 11.74% 15.36%
TOTAL COMICS/GN 3.84% -5.09%
TOYS -1.58% 11.95%
THIRD QUARTER 2018 VS. SECOND QUARTER 2018
COMICS 0.23% -0.05%
GRAPHIC NOVELS 0.83% 1.89%
TOTAL COMICS/GN 0.40% 0.10%
TOYS 41.66% 28.44%
THIRD QUARTER 2018 VS. THIRD QUARTER 2017
COMICS 7.44% -0.82%
GRAPHIC NOVELS 1.95% 3.85%
TOTAL COMICS/GN 5.81% -0.47%
TOYS 9.23% 6.96%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 1.25% -6.78%
GRAPHIC NOVELS -4.80% -6.37%
TOTAL COMICS/GN -0.55% -6.75%
TOYS -4.74% -6.11%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in September 2018

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 99 44 0 143
DC ENTERTAINMENT 66 35 0 101
IMAGE COMICS 66 27 0 93
DARK HORSE COMICS 25 21 0 46
IDW PUBLISHING 29 10 0 39
BOOM! STUDIOS 25 10 0 35
TITAN COMICS 11 7 3 21
VIZ MEDIA 0 21 0 21
ONI PRESS 9 7 0 16
DYNAMITE ENTERTAINMENT 12 3 0 15
OTHER NON-TOP 10 135 202 14 351
TOTAL 477 387 17 881

 

Dollar Market Shares for September 2018
Dollar Market Share – September 2018
Unit Market Shares for September 2018
Unit Market Share – September 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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