Top 100 Toys: 2018
Diamond Select Toys' Marvel Select: Deadpool Action Figure, a perennial seller since its original release in 2010, returned to the top of the sales charts as 2018's best-selling toy product.
Also in the top ten for the year from Diamond Select Toys were the Marvel Gallery: Avengers Infinity War: Thanos PVC Figure at #4 and the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure at #8.
Bandai America's Dragon Ball Super Dragon Stars Action Figures ranked #2 for the year.
Good Smile's Overwatch: D.Va "Classic Skin" Nendoroid, based on Blizzard Entertainment's popular team shooter, ranked #3.
Mezco Toys had three One:12 Collective: Marvel figures, all PREVIEWS exclusives, among the top ten: the X-Force Wolverine figure ranked #5, the X-Force Deadpool figure ranked #6, and the Spider-Man Black Costume figure ranked #7.
Blizzard Entertainment's Overwatch: D.Va 20-Inch Statue ranked #9.
Rounding out the top ten, Funko's POP! Rick and Morty: Pickle Rick (No Limbs) Vinyl Figure, a PREVIEWS exclusive, ranked #10 for the year.
TOP 100 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in 2018
| DOLLAR RANK |
QTY RANK |
ITEM CODE |
DESCRIPTION | PRICE | VENDOR |
| 1 | 2 | MAR101468 | MARVEL SELECT DEADPOOL AF | $24.99 | DIAMOND SELECT TOYS LLC |
| 2 | 116 | DEC168933 | DRAGONBALL SUPER DRAGON STARS AF ASST B | $84.00 | BANDAI AMERICA |
| 3 | 29 | NOV178113 | OVERWATCH D.VA NENDOROID CLASSIC SKIN VER | $56.99 | GOOD SMILE COMPANY |
| 4 | 13 | APR182161 | MARVEL GALLERY AVENGERS 3 THANOS PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 5 | 66 | MAR178670 | ONE-12 COLLECTIVE MARVEL X-FORCE WOLVERINE PX AF | $54.00 | MEZCO TOYS |
| 6 | 63 | FEB178707 | ONE-12 COLLECTIVE MARVEL X-FORCE DEADPOOL PX AF | $54.00 | MEZCO TOYS |
| 7 | 65 | FEB178708 | ONE-12 COLLECTIVE MARVEL SPIDER-MAN BLK VER PX AF | $54.00 | MEZCO TOYS |
| 8 | 9 | JUL172803 | MARVEL SELECT THOR RAGNAROK GLADIATOR HULK AF | $24.99 | DIAMOND SELECT TOYS LLC |
| 9 | 810 | AUG178473 | OVERWATCH D.VA 20IN STATUE | $387.50 | BLIZZARD ENTERTAINMENT, INC |
| 10 | 1 | DEC178162 | POP RICK & MORTY PICKLE RICK NO LIMBS PX VINYL FIGURE | $11.99 | FUNKO |
| 11 | 137 | JAN189071 | SDCC 2018 VOLTRON HYPERPHASE VOLTRON PX 5PC GIFT SET | $129.99 | PLAYMATES |
| 12 | 279 | MAY180613 | DC COMICS BOMBSHELLS BATMAN & CATWOMAN STATUE | $250.00 | DC COMICS |
| 13 | 24 | MAY182304 | MARVEL GALLERY VENOM COMIC PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 14 | 22 | SEP172483 | MARVEL GALLERY THOR RAGNAROK THOR PVC FIG | $45.00 | DIAMOND SELECT TOYS LLC |
| 15 | 301 | MAR188055 | OVERWATCH MERCY 12IN STATUE | $132.00 | BLIZZARD ENTERTAINMENT, INC |
| 16 | 21 | MAR182429 | MARVEL GALLERY TACO TRUCK DEADPOOL PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 17 | 160 | JUL172797 | MARVEL PREMIERE VENOM STATUE | $150.00 | DIAMOND SELECT TOYS LLC |
| 18 | 98 | MAR178824 | ONE-12 COLLECTIVE DC STEALTH DEATHSTROKE PX AF | $54.00 | MEZCO TOYS |
| 19 | 25 | JUN162394 | MARVEL GALLERY DEADPOOL PVC FIG | $45.00 | DIAMOND SELECT TOYS LLC |
| 20 | 34 | AUG172642 | MARVEL GALLERY THOR RAGNAROK HULK PVC FIG | $50.00 | DIAMOND SELECT TOYS LLC |
| 21 | 27 | APR182164 | MARVEL GALLERY AVENGERS 3 THOR PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 22 | 11 | DEC178718 | SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PK | $25.00 | FUNKO |
| 23 | 84 | MAY180609 | BATMAN BLACK & WHITE THE BATMAN WHO LAUGHS STATUE | $80.00 | DC COMICS |
| 24 | 31 | MAY182303 | DC GALLERY BATMAN COMIC WHO LAUGHS PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 25 | 50 | MAY178992 | OVERWATCH MERCY NENDOROID CLASSIC SKIN VER | $56.99 | GOOD SMILE COMPANY |
| 26 | 190 | AUG178888 | PACIFIC RIM 2 SELECT AF SERIES 1 ASST | $149.94 | DIAMOND SELECT TOYS LLC |
| 27 | 3 | DEC178161 | POP HEROES DC DEATH PX VINYL FIGURE | $11.99 | FUNKO |
| 28 | 12 | MAY052331 | MARVEL SELECT THANOS AF | $24.99 | DIAMOND SELECT TOYS LLC |
| 29 | 118 | JUL178556 | ONE-12 COLLECTIVE DC PX ASCENDING KNIGHT BATMAN BLUE AF | $56.00 | MEZCO TOYS |
| 30 | 17 | AUG170365 | DC TV THE FLASH SEASON 3 AF | $28.00 | DC COMICS |
| 31 | 4 | APR188340 | POP MARVEL GOTG COMIC ROCKET RACCOON CLASSIC PX VINYL FIGURE | $11.99 | FUNKO |
| 32 | 352 | JUL178804 | X-MEN LEGENDS 6IN AF ASST 201801 | $122.00 | HASBRO TOY GROUP |
| 33 | 358 | JUL178802 | VENOM LEGENDS 6IN AF ASST 201801 | $122.00 | HASBRO TOY GROUP |
| 34 | 378 | JUL178752 | DEADPOOL LEGENDS 6IN AF ASST 201802 | $122.00 | HASBRO TOY GROUP |
| 35 | 71 | SEP178585 | OVERWATCH GENJI NENDOROID CLASSIC SKIN VER | $56.99 | GOOD SMILE COMPANY |
| 36 | 37 | AUG178008 | MARVEL GALLERY AVENGERS 3 DR STRANGE PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 37 | 403 | JUL178751 | DEADPOOL LEGENDS 6IN AF ASST 201801 | $122.00 | HASBRO TOY GROUP |
| 38 | 796 | MAR180386 | DC DESIGNER SER TRINITY BY JASON FABOK STATUE | $395.00 | DC COMICS |
| 39 | 142 | AUG178702 | ONE-12 COLLECTIVE MARVEL PX DEFENDERS DOCTOR STRANGE AF | $56.00 | MEZCO TOYS |
| 40 | 15 | OCT172354 | MARVEL SELECT VENOM AF (O/A) | $24.99 | DIAMOND SELECT TOYS LLC |
| 41 | 16 | SEP172486 | MARVEL SELECT BLACK PANTHER MOVIE AF | $24.99 | DIAMOND SELECT TOYS LLC |
| 42 | 79 | APR172648 | DC GALLERY BATMAN TAS 25 ANNIV HARLEY QUINN DLX PVC FIG | $60.00 | DIAMOND SELECT TOYS LLC |
| 43 | 199 | SEP170453 | DC COVER GIRLS HARLEY QUINN BY JOELLE JONES STATUE | $125.00 | DC COMICS |
| 44 | 429 | JUL178726 | AVENGERS LEGENDS 6IN AF ASST 201802 | $122.00 | HASBRO TOY GROUP |
| 45 | 260 | NOV170394 | DC DESIGNER SERIES METAL BATMAN STATUE BY CAPULLO | $150.00 | DC COMICS |
| 46 | 5 | OCT170013 | FCBD 2018 POP SAGA BLOODY LYING CAT PX VIN FIG | $11.99 | FUNKO |
| 47 | 33 | JUL178584 | POP RIDES MARVEL CLASSIC GHOST RIDER W/BIKE PX VIN FIG GLOW | $29.99 | FUNKO |
| 48 | 6 | AUG178958 | POP DRAGON BALL SUPER GOTENKS PX VINYL FIGURE | $11.99 | FUNKO |
| 49 | 7 | APR188339 | HCF 2018 POP MARVEL GOTG STAR LORD CLASSIC PX VIN FIG | $11.99 | FUNKO |
| 50 | 509 | JUL189227 | OVERWATCH MEI FLOATING SNOWBALL REPLICA | $137.50 | BLIZZARD ENTERTAINMENT, INC |
| 51 | 454 | JUL178781 | AVENGERS LEGENDS 6IN AF ASST 201801 | $122.00 | HASBRO TOY GROUP |
| 52 | 18 | JUL172802 | MARVEL SELECT THOR RAGNAROK GLADIATOR THOR AF | $24.99 | DIAMOND SELECT TOYS LLC |
| 53 | 8 | JUN178581 | POP HELLBOY W/EXCALIBUR PX VINYL FIGURE | $11.99 | FUNKO |
| 54 | 43 | APR182158 | MARVEL GALLERY AVENGERS 3 CAPTAIN AMERICA PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 55 | 97 | SEP178586 | OVERWATCH HANZO NENDOROID CLASSIC SKIN VER | $56.99 | GOOD SMILE COMPANY |
| 56 | 10 | AUG178575 | POP HEROES LOBO PX VINYL FIGURE BLOODY | $11.99 | FUNKO |
| 57 | 123 | AUG170368 | HARLEY QUINN RED WHITE & BLACK BY STANLEY LAU STATUE | $80.00 | DC COMICS |
| 58 | 19 | JUN101512 | MARVEL SELECT JUGGERNAUT AF | $24.99 | DIAMOND SELECT TOYS LLC |
| 59 | 475 | JUL189228 | OVERWATCH GENJI SWORD REPLICA | $199.99 | BLIZZARD ENTERTAINMENT, INC |
| 60 | 270 | OCT172362 | MARVEL PREMIERE DEADPOOL STATUE | $150.00 | DIAMOND SELECT TOYS LLC |
| 61 | 115 | SEP178239 | KINGDOM HEARTS 3 SORA 2ND FORM BRING ARTS 6IN PX AF | $59.99 | SQUARE ENIX INC |
| 62 | 461 | AUG178508 | OVERWATCH TRACER 12IN STATUE | $120.00 | BLIZZARD ENTERTAINMENT, INC |
| 63 | 20 | DEC074356 | MARVEL SELECT INCREDIBLE HULK AF | $24.99 | DIAMOND SELECT TOYS LLC |
| 64 | 39 | JUL178585 | POP RIDES MARVEL CLASSIC GHOST RIDER W/BIKE PX VINYL FIG (O/ | $29.99 | FUNKO |
| 65 | 75 | SEP170451 | BATMAN ANIMATED JOKER EXPRESSIONS PACK | $50.00 | DC COMICS |
| 66 | 308 | JAN182369 | PACIFIC RIM 2 SELECT AF SERIES 2 ASST | $149.94 | DIAMOND SELECT TOYS LLC |
| 67 | 311 | JUL182490 | GHOSTBUSTERS SELECT AF SERIES 9 ASST | $149.94 | DIAMOND SELECT TOYS LLC |
| 68 | 200 | MAY178050 | OVERWATCH TRACER FIGMA AF | $89.99 | GOOD SMILE COMPANY |
| 69 | 1242 | MAR178289 | LOZ BREATH OF THE WILD LINK RAH | $252.00 | MEDICOM TOY CORPORATION |
| 70 | 307 | DEC172279 | MARVEL PREMIERE CABLE STATUE | $150.00 | DIAMOND SELECT TOYS LLC |
| 71 | 28 | DEC170421 | DC ESSENTIALS BATMAN AF | $26.00 | DC COMICS |
| 72 | 435 | FEB188788 | DRAGONBALL SUPER DRAGON STARS AF ASST G | $100.80 | BANDAI AMERICA |
| 73 | 571 | FEB188917 | SW BLACK SERIES 6IN AF ASST 201803 | $122.00 | HASBRO TOY GROUP |
| 74 | 26 | MAR182431 | MARVEL SELECT BEAST COMIC AF | $24.99 | DIAMOND SELECT TOYS LLC |
| 75 | 62 | DEC172278 | MARVEL GALLERY BLACK PANTHER MOVIE PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 76 | 54 | AUG172644 | MARVEL GALLERY HOMECOMING SPIDER-MAN PVC FIG | $45.00 | DIAMOND SELECT TOYS LLC |
| 77 | 74 | DEC172251 | JLA MOVIE GALLERY WONDER WOMAN PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 78 | 59 | APR182160 | MARVEL GALLERY AVENGERS 3 BLACK WIDOW PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 79 | 30 | DEC170423 | DC ESSENTIALS THE FLASH AF | $26.00 | DC COMICS |
| 80 | 625 | JUL178783 | SPIDER-MAN LEGENDS 6IN AF ASST 201802 | $122.00 | HASBRO TOY GROUP |
| 81 | 538 | AUG178507 | OVERWATCH REAPER 12IN STATUE | $120.00 | BLIZZARD ENTERTAINMENT, INC |
| 82 | 581 | MAY188257 | ORIGINAL TAMAGOTCHI 8PC DISPLAY 2018 WAVE A | $134.40 | BANDAI AMERICA |
| 83 | 88 | FEB180330 | BATMAN ANIMATED HARLEY QUINN EXPRESSIONS PACK | $50.00 | DC COMICS |
| 84 | 416 | DEC178373 | FINAL FANTASY BAHAMUT CREATURES BRING ARTS AF (O/A) | $149.99 | SQUARE ENIX INC |
| 85 | 881 | SEP170450 | DC GALLERY SUPERMAN VS FLASH RACING STATUE | $295.00 | DC COMICS |
| 86 | 90 | MAR180390 | DC CORE BATMAN PVC STATUE | $50.00 | DC COMICS |
| 87 | 157 | OCT170395 | HARLEY QUINN RED WHITE & BLACK STATUE BY BABS TARR | $80.00 | DC COMICS |
| 88 | 77 | NOV172443 | MARVEL GALLERY X-23 PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 89 | 582 | DEC178061 | OVERWATCH GENJI 12IN STATUE | $120.00 | BLIZZARD ENTERTAINMENT, INC |
| 90 | 296 | MAY180610 | DC COVER GIRLS CATWOMAN BY JOELLE JONES STATUE | $125.00 | DC COMICS |
| 91 | 168 | JAN188701 | LOZ BREATH OF THE WILD GUARDIAN NENDOROID | $69.99 | GOOD SMILE COMPANY |
| 92 | 69 | JAN188826 | SDCC 2018 MARVEL GALLERY WHITE PHOENIX PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 93 | 94 | FEB180333 | DC CORE THE JOKER PVC STATUE | $50.00 | DC COMICS |
| 94 | 343 | JUL178729 | AVENGERS LEGENDS GEAR INFINITY GAUNTLET | $72.50 | HASBRO TOY GROUP |
| 95 | 89 | MAY178022 | BORUTO - NARUTO NEXT GEN NARUTO FIG | $32.50 | BANDAI AMERICA |
| 96 | 395 | OCT170393 | DC DESIGNER SERIES BATMAN BY MIKE MIGNOLA STATUE | $150.00 | DC COMICS |
| 97 | 81 | MAY182305 | MARVEL GALLERY BLACK PANTHER MOVIE V2 PVC FIGURE | $45.00 | DIAMOND SELECT TOYS LLC |
| 98 | 36 | JAN172662 | MARVEL SELECT GOTG 2 DRAX & BABY GROOT AF | $24.99 | DIAMOND SELECT TOYS LLC |
| 99 | 72 | OCT074330 | ST TOS BLACK HANDLE PHASER | $40.00 | DIAMOND SELECT TOYS LLC |
| 100 | 638 | AUG178509 | OVERWATCH WIDOWMAKER 12IN STATUE | $120.00 | BLIZZARD ENTERTAINMENT, INC |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty stores may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are distributed free of cost.
