Publisher Market Shares: August 2012

DC Entertainment was the leading publisher in Retail Dollars and Marvel Comics was the leading publihser in Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in August 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in August 2012

RETAIL MARKET SHARE PUBLISHER SHARE DC COMICS 33.32% MARVEL COMICS 32.42% IDW PUBLISHING 5.88% IMAGE COMICS 5.75% DARK HORSE COMICS 4.92% DYNAMITE ENTERTAINMENT 3.19% EAGLEMOSS PUBLICATIONS LTD 1.83% BOOM! STUDIOS 1.52% VIZ MEDIA 0.96% ARCHIE COMICS 0.85% AVATAR PRESS INC 0.80% VALIANT ENTERTAINMENT LLC 0.78% RANDOM HOUSE 0.70% ONI PRESS INC. 0.67% FANTAGRAPHICS BOOKS 0.42% HACHETTE BOOK GROUP USA 0.41% ZENESCOPE ENTERTAINMENT INC 0.41% BONGO COMICS 0.28% ASPEN MLT INC 0.27% TOP SHELF PRODUCTIONS 0.22% OTHER NON-TOP 20 4.40%

UNIT MARKET SHARE PUBLISHER SHARE MARVEL COMICS 37.18% DC COMICS 37.12% IMAGE COMICS 5.37% IDW PUBLISHING 4.64% DARK HORSE COMICS 3.89% DYNAMITE ENTERTAINMENT 3.16% BOOM! STUDIOS 1.48% VALIANT ENTERTAINMENT LLC 0.92% ARCHIE COMICS 0.82% AVATAR PRESS INC 0.68% VIZ MEDIA 0.41% EAGLEMOSS PUBLICATIONS LTD 0.40% BONGO COMICS 0.38% ZENESCOPE ENTERTAINMENT INC 0.36% ASPEN MLT INC 0.29% ONI PRESS INC. 0.27% RANDOM HOUSE 0.21% HACHETTE BOOK GROUP USA 0.13% FANTAGRAPHICS BOOKS 0.07% TOP SHELF PRODUCTIONS 0.05% OTHER NON-TOP 20 2.16%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in August 2012

	DOLLARS	UNITS
AUGUST 2012 VS. JULY 2012
COMICS	6.49%	6.39%
GRAPHIC NOVELS	22.13%	19.48%
TOTAL COMICS/GN	11.23%	7.43%
AUGUST 2012 VS. AUGUST 2011
COMICS	19.27%	14.22%
GRAPHIC NOVELS	14.95%	24.74%
TOTAL COMICS/GN	17.80%	15.09%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS	20.51%	17.97%
GRAPHIC NOVELS	14.13%	12.78%
TOTAL COMICS/GN	18.41%	17.54%

 

Dollar Market Share – August 2012

Unit Market Share– August 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.