Diamond, Alliance Announce Subdistribution Partners in Canada

In conjunction with WizKids, Inc., Alliance Game Distributors and Diamond Comic Distributors announced today that they have concluded negotiations with two key Canadian distribution partners to assist in servicing WizKids products in Canada. Effective immediately, Lion Rampant and Universal Distribution will operate in Canada as authorized subdistributors of WizKids' product lines.

“Uninterrupted supply of WizKids games to our Canadian retailers and players is very important to us,” said WizKids, Inc. President Lax Chandra. “Both Lion Rampant and Universal will help supplement the great reach of Diamond and Alliance in the Canadian Market – allowing WizKids to not only reach all its previous retail outlets, but to expand opportunities for Canadian consumers to find and play our products.”

“We remain committed to providing the best service on the WizKids product lines to all customers in the United States and Canada,” said Alliance Game Distributors President Daniel Hirsch. “Although Diamond and Alliance both have a strong presence in the Canadian marketplace, partnering with Lion Rampant and Universal will allow us and WizKids an even greater depth of penetration in the country.”

Canadian retailers seeking WizKids products may continue to contact their Alliance or Diamond Customer Service Representatives, or may contact Lion Rampant at 800-992-7679 or Universal at 514-335-9000 for more information.