WizKids Announces Star Wars PocketModel Game Sample Pack Promotional Campaign
WizKids Inc., a subsidiary of The Topps Company and the creator of runaway hit games such as HeroClix and Pirates of the Spanish Main, has announced in conjunction with Diamond and Alliance Game Distributors that it is launching a sample pack campaign for its upcoming Star Wars PocketModel Trading Card Game (TCG)!
The promotion, which will be advertised on such top websites as CartoonNetwork.com, is designed to drive consumers to their local hobby retail outlets by offering coupons redeemable at their local stores for free Star Wars PocketModel product samples. These sample packs will contain three PocketModels (one X-Wing and two TIE Fighters), two playing cards and a marketing insert.
“This Star Wars PocketModel TCG advertising campaign will literally be seen by millions of potential consumers and, for the first time ever, we can drive those consumers directly into local core market stores,” said WizKids President Lax Chandra. “This kind of promotion would have never been possible without our partnership with Diamond Comic Distributors and Alliance Game Distributors. Getting closer to the retailer and providing them with great sales support is one of our primary strategic goals.”
In order to redeem the free Star Wars PocketModel sample pack, participants will need only click through the Star Wars PocketModel advertisement that’ll be available on various websites, including CartoonNetwork.com, to a WizKids page that will prompt them to enter their ZIP code in order to get a printable coupon redeemable at their local stores. The coupon will provide the names, phone numbers and addresses of several nearby shops where the coupon can be redeemed. Customers will then be able to go to the stores with their coupon and pick up the product sample kits.
“We are pleased to be able to provide WizKids with the detailed presales information necessary to run a great program like this,” said Diamond President and CEO Steve Geppi. “It really demonstrates how this new partnership can benefit core market retailers and their customers.”
Complete details on how Diamond and Alliance customers can participate in this promotion will be announced in an upcoming issue of Diamond Daily, while the first Star Wars PocketModel offerings will be available in the April Previews. See below for a linked listing of in-stock WizKids products, and use Diamond Daily’s Shopping List links or visit Reorders Online to stock up today!
• In-Stock WizKids Products: Click here!
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Reorders Online: Click here!
By Email: Click here!
By Phone: 800-45-COMIC
By Fax: 800-329-2878 or 410-560-3875
