Favorite Recent Comic Book: DC's Superman and Wonder Woman, and Image Comics' The Walking Dead.
Special Events: We give customers that wear a costume in the store a discount.
What aspect of your store are you most proud of? Our diversity.
What do you do that is innovative in your store? We have themed major sections of the store, somewhat after the themes at Disneyland.
What has been your best in-store promotion? Our discount for customers in costume helps to promote the store.
What has been your best out-of-store or cross-promotion? Google's "AdWords" program.
What recent changes have you made to your store? We've added some comics and graphic novels and put more focus into both.
What are your plans for the near future? Increase our "steampunk" section.
How did you choose your store name? We rolled the dice and those were the two words we came up with. We needed a website and the name worked well. "Dragon" is a guys' name while "vine" is more girly.
Plush and pink abound in this part of the shop, a favorite haunt for youngsters.
Mario watches helplessly as we venture deeper into a world of toys...
Looking resplendent in a 2011 FCBD shirt, Dragon Vine co-owner Shannon Mudge strikes a pose in his apparel section.
From the Road Photo Report showcases specialty shops like yours from around the country. Submitted by Diamond Outside Sales Managers, the feature appears in Diamond Daily on a recurring basis.
