From the Road Photo Report: Seminole, FL’s Emerald City Comics

From the Road Photo Report showcases specialty shops like yours from around the country. Submitted by Diamond Outside Sales Managers Dave Hawksworth, Eric Hitchcock and Tim Kartman, it appears in Diamond Daily as a courtesy to our retailers.

Spotlighting Seminole, FL’s Emerald City Comics & Collectables, Inc.

VITAL STATS

Owner: Neil Johnson

Locations: 2

Employees: 11

Year Opened: 1989

Store Size: 3,200 sq. ft

Website: www.emeraldcitycomics.com

Favorite Recent Comic Book: Image’s The Walking Dead

Products Carried: New Comics, Back Issues, Magazines, Graphic Novels, Toys (New), Toys (Vintage), Toys (Imports), DVD, T-Shirts, Models & Statues, Trading Cards (Sport), Trading Cards (Non-Sport), RPGs, CCGs, Miniature Games, Posters, Supplies (Comic), and Supplies (Non-Comic).

Community Involvement: Outreach products to libraries and school, donations for any charity

What did you like about the Retailer Summit? Las Vegas

Of what aspect of your store are you most proud? Best selection

What do you do that is innovative within your store? Creator sections

What has been your best in-store promotion? Star Wars: Men Behind the Masks appearances

What has been your best out-of-store or cross-promotion? Theater cross promotion with comics/movies (X-Men, Spider-Man,  Superman, Batman, Hulk, Iron Man)

What changes have you made in the store recently? Display for used TPs; new displays for TPs and DVDs

How did you choose your store name? Fan of Wizard of Oz; place to go to make your wishes come true.

To view larger versions of Emerald City’s pictures, use the links underneath each thumbnail on the right-hand side of this page.

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