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Publisher Market Shares: September 2014

DC Entertainment was the leading publisher in Retail Dollar Share and Unit Share categories in September 2014 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in September 2014

RETAIL MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 36.58%
MARVEL COMICS 32.04%
IMAGE COMICS 7.49%
IDW PUBLISHING 4.52%
DARK HORSE COMICS 4.11%
BOOM! STUDIOS 2.34%
DYNAMITE ENTERTAINMENT 2.18%
EAGLEMOSS PUBLICATIONS LTD 1.29%
RANDOM HOUSE 1.15%
VIZ MEDIA 0.96%
AVATAR PRESS INC 0.95%
VALIANT ENTERTAINMENT LLC 0.66%
ONI PRESS INC. 0.64%
ZENESCOPE ENTERTAINMENT INC 0.59%
ARCHIE COMIC PUBLICATIONS 0.45%
FANTAGRAPHICS BOOKS 0.33%
TITAN 0.33%
ST. MARTINS PRESS 0.30%
HUMANOIDS INC 0.27%
HACHETTE BOOK GROUP USA 0.24%
OTHER NON-TOP 20 2.59%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 40.76%
MARVEL COMICS 34.11%
IMAGE COMICS 8.24%
DARK HORSE COMICS 3.30%
IDW PUBLISHING 3.24%
DYNAMITE ENTERTAINMENT 2.31%
BOOM! STUDIOS 2.28%
VALIANT ENTERTAINMENT LLC 0.71%
AVATAR PRESS INC 0.66%
ZENESCOPE ENTERTAINMENT INC 0.63%
RANDOM HOUSE 0.41%
ONI PRESS INC. 0.39%
VIZ MEDIA 0.35%
ARCHIE COMIC PUBLICATIONS 0.33%
TITAN 0.33%
EAGLEMOSS PUBLICATIONS LTD 0.25%
ST. MARTINS PRESS 0.08%
HACHETTE BOOK GROUP USA 0.07%
FANTAGRAPHICS BOOKS 0.06%
HUMANOIDS INC 0.02%
OTHER NON-TOP 20 1.47%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in September 2014

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 124 27 0 151
MARVEL COMICS 80 26 1 107
IMAGE COMICS 57 12 0 69
DARK HORSE COMICS 36 21 0 57
IDW PUBLISHING 35 18 0 53
BOOM! STUDIOS 30 7 0 37
DYNAMITE ENTERTAINMENT 34 0 0 34
VIZ MEDIA 0 24 0 24
RANDOM HOUSE 3 20 0 23
EAGLEMOSS 0 0 12 12
OTHER NON-TOP 10 85 110 21 216

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in September 2014

  DOLLARS UNITS
SEPTEMBER 2014 VS. AUGUST 2014
COMICS 28.33% 23.90%
GRAPHIC NOVELS 12.12% -1.67%
TOTAL COMICS/GN 23.40% 21.86%
SEPTEMBER 2014 VS. SEPTEMBER 2013
COMICS 4.58% -0.12%
GRAPHIC NOVELS 8.49% -1.61%
TOTAL COMICS/GN 5.64% -0.22%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS 2.69% -2.04%
GRAPHIC NOVELS 4.33% 4.99%
TOTAL COMICS/GN 3.19% -1.51%
THIRD QUARTER 2014 VS. SECOND QUARTER 2014
COMICS 13.59% 13.56%
GRAPHIC NOVELS 0.75% 0.77%
TOTAL COMICS/GN 9.50% 12.51%
THIRD QUARTER 2014 VS. THIRD QUARTER 2013
COMICS 10.30% 6.15%
GRAPHIC NOVELS 7.04% 4.17%
TOTAL COMICS/GN 9.33% 6.01%

 

Dollar Market Shares for September 2014

Dollar Market Share – September 2014

Unit Market Shares for September 2014

Unit Market Share– September 2014

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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