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Publisher Market Shares: October 2014

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in October 2014 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2014

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.82%
DC ENTERTAINMENT 27.53%
IMAGE COMICS 9.77%
IDW PUBLISHING 5.18%
DARK HORSE COMICS 4.74%
DYNAMITE ENTERTAINMENT 2.60%
BOOM! STUDIOS 2.39%
ARCHIE COMIC PUBLICATIONS 1.19%
AVATAR PRESS INC 1.18%
EAGLEMOSS PUBLICATIONS LTD 1.17%
TITAN 1.05%
RANDOM HOUSE 0.95%
VIZ LLC 0.82%
VALIANT ENTERTAINMENT LLC 0.71%
ZENESCOPE ENTERTAINMENT INC 0.63%
ONI PRESS INC. 0.53%
BONGO COMICS 0.17%
ACTION LAB ENTERTAINMENT 0.17%
BLACK MASK COMICS 0.09%
ASPEN MLT INC 0.06%
OTHER NON-TOP 20 4.26%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.35%
DC ENTERTAINMENT 31.00%
IMAGE COMICS 12.28%
IDW PUBLISHING 3.94%
DARK HORSE COMICS 3.25%
BOOM! STUDIOS 2.26%
DYNAMITE ENTERTAINMENT 2.00%
AVATAR PRESS INC 1.25%
ARCHIE COMIC PUBLICATIONS 1.20%
TITAN 1.05%
VALIANT ENTERTAINMENT LLC 0.84%
ZENESCOPE ENTERTAINMENT INC 0.61%
ACTION LAB ENTERTAINMENT 0.42%
RANDOM HOUSE 0.35%
ONI PRESS INC. 0.32%
VIZ LLC 0.31%
EAGLEMOSS PUBLICATIONS LTD 0.30%
ASPEN MLT INC 0.29%
BLACK MASK COMICS 0.16%
BONGO COMICS 0.15%
OTHER NON-TOP 20 1.69%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in October 2014

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 109 34 1 144
MARVEL COMICS 94 45 1 140
IMAGE COMICS 72 17 0 89
DARK HORSE COMICS 38 34 0 72
IDW PUBLISHING 47 25 0 72
BOOM! STUDIOS 38 9 0 47
DYNAMITE ENTERTAINMENT 38 9 0 47
ARCHIE COMICS 16 5 0 21
AVATAR PRESS 17 2 1 20
TITAN COMICS 9 4 5 18
OTHER NON-TOP10 112 190 48 350

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in October 2014

  DOLLARS UNITS
OCTOBER 2014 VS. October 2014
COMICS 6.30% 9.64%
GRAPHIC NOVELS 21.30% 25.98%
TOTAL COMICS/GN 10.45% 10.69%
OCTOBER 2014 VS. OCTOBER 2013
COMICS 10.84% 10.14%
GRAPHIC NOVELS 12.90% 6.28%
TOTAL COMICS/GN 11.46% 9.85%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS 3.64% -0.66%
GRAPHIC NOVELS 5.31% 5.13%
TOTAL COMICS/GN 4.15% -0.22%

 

Dollar Market Shares for October 2014

Dollar Market Share – October 2014

Unit Market Shares for October 2014

Unit Market Share– October 2014

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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