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Publisher Market Shares: 2015

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in 2015 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in Calendar Year 2015

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.74%
DC ENTERTAINMENT 25.75%
IMAGE COMICS 9.93%
IDW PUBLISHING 5.59%
DARK HORSE COMICS 3.79%
BOOM! STUDIOS 2.28%
DYNAMITE ENTERTAINMENT 1.99%
TITAN COMICS 1.03%
EAGLEMOSS PUBLICATIONS LTD 0.94%
VIZ MEDIA 0.93%
ARCHIE COMIC PUBLICATIONS 0.87%
AVATAR PRESS INC 0.86%
VALIANT ENTERTAINMENT LLC 0.85%
ONI PRESS INC. 0.82%
RANDOM HOUSE 0.69%
ZENESCOPE ENTERTAINMENT INC 0.48%
FANTAGRAPHICS BOOKS 0.37%
ACTION LAB ENTERTAINMENT 0.32%
ST. MARTINS PRESS 0.31%
HACHETTE BOOK GROUP USA 0.31%
OTHER NON-TOP 20 3.12%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.82%
DC ENTERTAINMENT 27.35%
IMAGE COMICS 10.70%
IDW PUBLISHING 4.87%
DARK HORSE COMICS 3.10%
BOOM! STUDIOS 2.46%
DYNAMITE ENTERTAINMENT 1.79%
VALIANT ENTERTAINMENT LLC 1.06%
TITAN COMICS 0.95%
ARCHIE COMIC PUBLICATIONS 0.92%
AVATAR PRESS INC 0.66%
ONI PRESS INC. 0.66%
ZENESCOPE ENTERTAINMENT INC 0.44%
VIZ MEDIA 0.35%
ACTION LAB ENTERTAINMENT 0.28%
RANDOM HOUSE 0.22%
EAGLEMOSS PUBLICATIONS LTD 0.20%
HACHETTE BOOK GROUP USA 0.09%
ST. MARTINS PRESS 0.09%
FANTAGRAPHICS BOOKS 0.08%
OTHER NON-TOP 20 1.92%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in Calendar Year 2015

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC COMICS 1107 340 6 1453
MARVEL COMICS 953 387 3 1343
IMAGE COMICS 717 151 0 868
IDW PUBLISHING 515 257 0 772
DARK HORSE COMICS 432 260 0 692
BOOM ENTERTAINMENT 354 82 0 436
DYNAMITE ENTERTAINMENT 367 57 0 424
RANDOM HOUSE 14 203 0 217
AVATAR PRESS INC 130 29 7 166
EAGLEMOSS 0 0 150 150

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in Calendar Year 2015

  DOLLARS UNITS
2015 SALES VS. 2014 SALES
Comics 8.99% 6.54%
Graphic Novels 3.14% 3.35%
Total Comics/GN 7.17% 6.28%
SECOND HALF 2015 VS. FIRST HALF 2015
Comics 5.26% -0.15%
Graphic Novels 5.16% 2.86%
Total Comics/GN 5.23% 0.08%

 

Dollar Market Shares for 2015

Dollar Market Share – 2015

Unit Market Shares for 2015

Unit Market Share– 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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