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Publisher Market Shares: December 2015

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in December 2015 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in December 2015

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.09%
DC ENTERTAINMENT 29.32%
IMAGE COMICS 10.29%
IDW PUBLISHING 5.31%
DARK HORSE COMICS 3.05%
BOOM! STUDIOS 1.91%
DYNAMITE ENTERTAINMENT 1.63%
TITAN COMICS 1.38%
ONI PRESS 0.89%
VIZ MEDIA 0.82%
RANDOM HOUSE 0.69%
VALIANT ENTERTAINMENT LLC 0.65%
AVATAR PRESS INC 0.56%
EAGLEMOSS PUBLICATIONS LTD 0.52%
HACHETTE BOOK GROUP USA 0.44%
ACTION LAB ENTERTAINMENT 0.42%
ZENESCOPE ENTERTAINMENT INC 0.41%
FANTAGRAPHICS BOOKS 0.38%
ARCHIE COMIC PUBLICATIONS 0.34%
AFTERSHOCK COMICS 0.29%
OTHER NON-TOP 20 3.60%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.87%
DC ENTERTAINMENT 29.93%
IMAGE COMICS 10.65%
IDW PUBLISHING 4.10%
DARK HORSE COMICS 2.43%
BOOM! STUDIOS 1.71%
DYNAMITE ENTERTAINMENT 1.55%
TITAN COMICS 1.21%
VALIANT ENTERTAINMENT LLC 0.80%
ONI PRESS 0.74%
AVATAR PRESS INC 0.48%
ACTION LAB ENTERTAINMENT 0.37%
ZENESCOPE ENTERTAINMENT INC 0.35%
AFTERSHOCK COMICS 0.34%
VIZ MEDIA 0.31%
ARCHIE COMIC PUBLICATIONS 0.30%
RANDOM HOUSE 0.21%
HACHETTE BOOK GROUP USA 0.14%
EAGLEMOSS PUBLICATIONS LTD 0.14%
FANTAGRAPHICS BOOKS 0.12%
OTHER NON-TOP 20 2.26%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in December 2015

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 98 36 1 135
MARVEL COMICS 81 27 0 108
IMAGE COMICS 77 16 0 93
IDW PUBLISHING 50 29 0 79
DARK HORSE COMICS 32 17 0 49
BOOM ENTERTAINMENT 31 9 0 40
DYNAMITE ENTERTAINMENT 23 9 0 32
TITAN COMICS 17 6 4 27
VIZ MEDIA 0 17 0 17
ONI PRESS INC. 8 4 0 12
OTHER NON-TOP 10 139 138 41 318

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in December 2015

  DOLLARS UNITS
DECEMBER 2015 VS. NOVEMBER 2015
Comics -2.14% 0.68%
Graphic Novels 12.73% 7.36%
Total Comics/GN 1.53% 1.09%
DECEMBER 2015 VS. DECEMBER 2014
Comics 25.05% 18.63%
Graphic Novels 14.12% 7.03%
Total Comics/GN 21.85% 17.80%
YEAR 2015 VS. YEAR 2014
Comics 8.99% 6.54%
Graphic Novels 3.14% 3.35%
Total Comics/GN 7.17% 6.28%
FOURTH QUARTER 2015 VS. THIRD QUARTER 2015
Comics 20.26% 16.49%
Graphic Novels -9.97% -21.18%
Total Comics/GN 10.28% 12.95%
FOURTH QUARTER 2015 VS. FOURTH QUARTER 2014
Comics 13.84% 6.43%
Graphic Novels -7.43% -11.24%
Total Comics/GN 7.20% 5.06%
SECOND HALF 2015 VS. SECOND HALF 2014
Comics 2.72% -1.89%
Graphic Novels 0.69% 2.67%
Total Comics/GN 2.11% -1.54%
SECOND HALF 2015 VS. FIRST HALF 2014
Comics 5.26% -0.15%
Graphic Novels 5.16% 2.86%
Total Comics/GN 5.23% 0.08%

 

Dollar Market Shares for December 2015

Dollar Market Share – December 2015

Unit Market Shares for December 2015

Unit Market Share – December 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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