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Publisher Market Shares: March 2016

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in March 2016 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in March 2016

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.39%
DC ENTERTAINMENT 26.32%
IMAGE COMICS 8.73%
IDW PUBLISHING 5.82%
BOOM! STUDIOS 3.26%
DARK HORSE COMICS 2.82%
DYNAMITE ENTERTAINMENT 1.69%
VIZ MEDIA 1.45%
TITAN COMICS 1.42%
EAGLEMOSS PUBLICATIONS LTD 1.21%
ONI PRESS INC. 0.92%
VALIANT ENTERTAINMENT LLC 0.87%
RANDOM HOUSE 0.70%
AVATAR PRESS INC 0.67%
ACTION LAB ENTERTAINMENT 0.55%
ARCHIE COMIC PUBLICATIONS 0.53%
HACHETTE BOOK GROUP USA 0.52%
FANTAGRAPHICS BOOKS 0.51%
ZENESCOPE ENTERTAINMENT INC 0.44%
ST. MARTINS PRESS 0.31%
OTHER NON-TOP 20 3.86%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.71%
DC ENTERTAINMENT 25.94%
IMAGE COMICS 8.63%
IDW PUBLISHING 4.41%
BOOM! STUDIOS 4.07%
DARK HORSE COMICS 2.47%
DYNAMITE ENTERTAINMENT 1.56%
TITAN COMICS 1.48%
VALIANT ENTERTAINMENT LLC 1.13%
ONI PRESS INC. 0.84%
VIZ MEDIA 0.63%
ACTION LAB ENTERTAINMENT 0.51%
AVATAR PRESS INC 0.50%
ZENESCOPE ENTERTAINMENT INC 0.49%
ARCHIE COMIC PUBLICATIONS 0.46%
EAGLEMOSS PUBLICATIONS LTD 0.34%
RANDOM HOUSE 0.28%
HACHETTE BOOK GROUP USA 0.17%
FANTAGRAPHICS BOOKS 0.13%
ST. MARTINS PRESS 0.10%
OTHER NON-TOP 20 3.17%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in March 2016

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 84 44 0 128
DC ENTERTAINMENT 77 40 0 117
IDW PUBLISHING 50 32 0 82
IMAGE COMICS 54 19 0 73
EAGLEMOSS 0 0 47 47
VIZ MEDIA 0 43 0 43
DARK HORSE COMICS 23 16 0 39
TITAN COMICS 19 11 5 35
BOOM ENTERTAINMENT 23 11 0 34
DYNAMITE ENTERTAINMENT 18 2 0 20
OTHER NON-TOP 10 140 153 29 322

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in March 2016

  DOLLARS UNITS
MARCH 2016 VS. FEBRUARY 2016
COMICS 3.62% 2.59%
GRAPHIC NOVELS 31.90% 26.24%
TOTAL COMICS/GN 12.29% 4.61%
MARCH 2016 VS. MARCH 2015
COMICS 0.53% -8.45%
GRAPHIC NOVELS 36.36% 34.78%
TOTAL COMICS/GN 11.04% -5.31%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -3.40% -9.16%
GRAPHIC NOVELS 12.67% 13.56%
TOTAL COMICS/GN 1.32% -7.53%

 

Dollar Market Shares for March 2016

Dollar Market Share – March 2016

Unit Market Shares for March 2016

Unit Market Share – March 2016

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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