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Publisher Market Shares: January 2017

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in January 2017 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in January 2017

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.09%
DC ENTERTAINMENT 28.93%
IMAGE COMICS 9.82%
IDW PUBLISHING 5.25%
DARK HORSE COMICS 4.04%
BOOM! STUDIOS 2.09%
DYNAMITE ENTERTAINMENT 1.65%
TITAN COMICS 1.24%
VIZ MEDIA 1.15%
VALIANT ENTERTAINMENT LLC 0.82%
RANDOM HOUSE 0.63%
ONI PRESS INC. 0.62%
ACTION LAB ENTERTAINMENT 0.55%
ARCHIE COMIC PUBLICATIONS 0.52%
AVATAR PRESS INC 0.50%
ZENESCOPE ENTERTAINMENT INC 0.43%
HACHETTE BOOK GROUP USA 0.32%
AFTERSHOCK COMICS 0.31%
JOE BOOKS INC. 0.28%
BLACK MASK COMICS 0.27%
OTHER NON-TOP 20 3.49%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.62%
DC ENTERTAINMENT 31.33%
IMAGE COMICS 9.36%
IDW PUBLISHING 3.45%
DARK HORSE COMICS 2.91%
BOOM! STUDIOS 1.91%
DYNAMITE ENTERTAINMENT 1.47%
TITAN COMICS 1.10%
VALIANT ENTERTAINMENT LLC 0.81%
ARCHIE COMIC PUBLICATIONS 0.47%
ACTION LAB ENTERTAINMENT 0.42%
VIZ MEDIA 0.39%
ZENESCOPE ENTERTAINMENT INC 0.37%
ONI PRESS INC. 0.33%
JOE BOOKS INC. 0.30%
AFTERSHOCK COMICS 0.28%
BLACK MASK COMICS 0.27%
AVATAR PRESS INC 0.24%
RANDOM HOUSE 0.16%
HACHETTE BOOK GROUP USA 0.09%
OTHER NON-TOP 20 1.72%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in January 2017

  DOLLARS UNITS
JANUARY 2017 VS. DECEMBER 2016
COMICS -7.50% -7.84%
GRAPHIC NOVELS -18.85% -28.03%
TOTAL COMICS/GN -11.00% -9.49%
TOYS -38.37% -39.98%
JANUARY 2017 VS. JANUARY 2016
COMICS 0.36% 7.21%
GRAPHIC NOVELS -11.88% -8.61%
TOTAL COMICS/GN -3.41% 6.01%
TOYS -15.43% -2.28%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in January 2017

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 97 33 0 130
DC ENTERTAINMENT 86 26 0 112
IMAGE COMICS 44 16 0 60
IDW PUBLISHING 41 17 0 58
DARK HORSE COMICS 27 16 0 43
BOOM ENTERTAINMENT 26 7 0 33
TITAN COMICS 24 0 4 28
DYNAMITE ENTERTAINMENT 16 6 0 22
VIZ MEDIA 0 21 0 21
VALIANT ENTERTAINMENT LLC 9 3 0 12
OTHER 87 96 27 210

 

Dollar Market Shares for January 2017

Dollar Market Share – January 2017

Unit Market Shares for January 2017

Unit Market Share – January 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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