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Publisher Market Shares: July 2017

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share in July 2017, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in July 2017

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.89%
DC ENTERTAINMENT 26.94%
IMAGE COMICS 11.47%
IDW PUBLISHING 3.83%
DARK HORSE COMICS 3.40%
BOOM! STUDIOS 2.32%
DYNAMITE ENTERTAINMENT 2.16%
ONI PRESS INC. 1.63%
VIZ MEDIA 1.12%
TITAN COMICS 0.95%
AFTERSHOCK COMICS 0.79%
VALIANT ENTERTAINMENT LLC 0.74%
RANDOM HOUSE 0.72%
ARCHIE COMIC PUBLICATIONS 0.70%
ACTION LAB ENTERTAINMENT 0.57%
AVATAR PRESS INC 0.37%
ST. MARTINS PRESS 0.35%
ZENESCOPE ENTERTAINMENT INC 0.34%
CINEBOOK 0.32%
BLACK MASK COMICS 0.32%
OTHER NON-TOP 20 4.07%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.53%
DC ENTERTAINMENT 31.15%
IMAGE COMICS 9.73%
IDW PUBLISHING 3.26%
DARK HORSE COMICS 2.55%
BOOM! STUDIOS 2.33%
DYNAMITE ENTERTAINMENT 2.04%
ONI PRESS INC. 0.96%
TITAN COMICS 0.94%
AFTERSHOCK COMICS 0.84%
VALIANT ENTERTAINMENT LLC 0.83%
ARCHIE COMIC PUBLICATIONS 0.65%
ACTION LAB ENTERTAINMENT 0.53%
VIZ MEDIA 0.41%
ZENESCOPE ENTERTAINMENT INC 0.32%
BLACK MASK COMICS 0.31%
AVATAR PRESS INC 0.26%
RANDOM HOUSE 0.19%
ST. MARTINS PRESS 0.11%
CINEBOOK 0.05%
OTHER NON-TOP 20 3.02%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in July 2017

  DOLLARS UNITS
JULY 2017 VS. JUNE 2017
COMICS -13.55% -11.04%
GRAPHIC NOVELS -6.41% -18.21%
TOTAL COMICS/GN -11.56% -11.61%
TOYS -10.76% 11.81%
JULY 2017 VS. JULY 2016
COMICS -23.18% -26.60%
GRAPHIC NOVELS -8.33% -10.96%
TOTAL COMICS/GN -19.31% -25.64%
TOYS -18.79% -25.46%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -7.01% -2.52%
GRAPHIC NOVELS -12.39% -13.18%
TOTAL COMICS/GN -8.69% -3.41%
TOYS -5.09% -9.26%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in July 2017

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 93 40 0 133
DC ENTERTAINMENT 76 32 0 108
IMAGE COMICS 52 20 1 73
IDW PUBLISHING 41 12 0 53
DARK HORSE COMICS 20 22 0 42
BOOM! STUDIOS 23 8 0 31
DYNAMITE ENTERTAINMENT 24 3 0 27
TITAN COMICS 18 8 1 27
VIZ MEDIA 0 27 0 27
ONI PRESS INC. 8 5 0 13
OTHER NON-TOP 10 131 133 18 282
TOTAL 486 310 20 816
Dollar Market Shares for July 2017

Dollar Market Share – July 2017

Unit Market Shares for July 2017

Unit Market Share – July 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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