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Publisher Market Shares: September 2017

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share in September 2017, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in September 2017

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.97%
DC ENTERTAINMENT 30.21%
IMAGE COMICS 9.55%
IDW PUBLISHING 4.30%
DARK HORSE COMICS 2.44%
BOOM! STUDIOS 1.99%
DYNAMITE ENTERTAINMENT 1.94%
VIZ MEDIA 1.40%
TITAN COMICS 1.16%
ONI PRESS 1.10%
VALIANT ENTERTAINMENT LLC 0.87%
AFTERSHOCK COMICS 0.67%
RANDOM HOUSE 0.53%
ACTION LAB ENTERTAINMENT 0.47%
FANTAGRAPHICS BOOKS 0.40%
ARCHIE COMIC PUBLICATIONS 0.32%
ST. MARTINS PRESS 0.31%
HACHETTE BOOK GROUP USA 0.30%
ZENESCOPE ENTERTAINMENT INC 0.29%
AVATAR PRESS INC 0.27%
OTHER NON-TOP 20 3.50%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.13%
DC ENTERTAINMENT 22.66%
IMAGE COMICS 7.03%
IDW PUBLISHING 3.16%
DYNAMITE ENTERTAINMENT 1.69%
BOOM! STUDIOS 1.60%
DARK HORSE COMICS 1.56%
VALIANT ENTERTAINMENT LLC 0.87%
TITAN COMICS 0.80%
AFTERSHOCK COMICS 0.71%
ONI PRESS INC. 0.69%
VIZ LLC 0.47%
ACTION LAB ENTERTAINMENT 0.41%
ZENESCOPE ENTERTAINMENT INC 0.25%
ARCHIE COMIC PUBLICATIONS 0.24%
BLACK MASK COMICS 0.15%
LION FORGE 0.14%
AVATAR PRESS INC 0.13%
RANDOM HOUSE 0.13%
ASPEN MLT INC 0.12%
OTHER NON-TOP 20 19.07%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in September 2017

  DOLLARS UNITS
SEPTEMBER 2017 VS. AUGUST 2017
COMICS -0.44% 1.26%
GRAPHIC NOVELS -14.41% -15.46%
TOTAL COMICS/GN -4.81% -0.08%
TOYS -18.35% -15.27%
SEPTEMBER 2017 VS. SEPTEMBER 2016
COMICS -2.98% -5.49%
GRAPHIC NOVELS -13.14% -16.98%
TOTAL COMICS/GN -6.07% -6.37%
TOYS -13.86% -30.78%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -9.20% -6.15%
GRAPHIC NOVELS -11.83% -13.22%
TOTAL COMICS/GN -10.00% -6.71%
TOYS -11.33% -18.24%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in September 2017

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 88 42 0 130
DC ENTERTAINMENT 77 34 0 111
IMAGE COMICS 58 25 0 83
IDW PUBLISHING 40 21 0 61
VIZ MEDIA 0 43 0 43
BOOM! STUDIOS 28 10 0 38
DYNAMITE ENTERTAINMENT 29 7 0 36
TITAN COMICS 19 10 3 32
DARK HORSE COMICS 16 13 0 29
ONI PRESS 8 6 0 14
OTHER NON-TOP 10 123 154 17 294
TOTAL 486 365 20 871

 

Dollar Market Shares for September 2017
Dollar Market Share – September 2017
Unit Market Shares for September 2017
Unit Market Share – September 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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