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Publisher Market Shares: December 2017

DC Entertainment was the leading publisher in Retail Dollar Share and Marvel Comics was the leading publisher in Unit Share in December 2017, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in December 2017

RETAIL MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 34.54%
MARVEL COMICS 33.80%
IMAGE COMICS 8.69%
IDW PUBLISHING 3.92%
DARK HORSE COMICS 2.69%
BOOM! STUDIOS 2.28%
DYNAMITE ENTERTAINMENT 2.08%
ONI PRESS 1.00%
VIZ MEDIA 0.96%
VALIANT ENTERTAINMENT LLC 0.96%
RANDOM HOUSE 0.84%
TITAN COMICS 0.83%
ARCHIE COMIC PUBLICATIONS 0.72%
AFTERSHOCK COMICS 0.58%
HACHETTE BOOK GROUP USA 0.48%
AVATAR PRESS INC 0.48%
ACTION LAB ENTERTAINMENT 0.43%
FANTAGRAPHICS BOOKS 0.40%
ST. MARTINS PRESS 0.35%
ASPEN MLT INC 0.30%
OTHER NON-TOP 20 3.65%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.81%
DC ENTERTAINMENT 37.65%
IMAGE COMICS 7.20%
IDW PUBLISHING 2.92%
DARK HORSE COMICS 2.06%
BOOM! STUDIOS 1.98%
DYNAMITE ENTERTAINMENT 1.84%
VALIANT ENTERTAINMENT LLC 1.08%
ARCHIE COMIC PUBLICATIONS 0.71%
TITAN COMICS 0.67%
AFTERSHOCK COMICS 0.55%
ONI PRESS 0.52%
ACTION LAB ENTERTAINMENT 0.40%
VIZ MEDIA 0.35%
AVATAR PRESS INC 0.30%
UDON ENTERTAINMENT INC 0.27%
ZENESCOPE ENTERTAINMENT INC 0.24%
RANDOM HOUSE 0.20%
LION FORGE 0.18%
AMERICAN MYTHOLOGY PRODUCTIONS 0.17%
OTHER NON-TOP 20 1.90%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in December 2017

  DOLLARS UNITS
DECEMBER 2017 VS. NOVEMBER 2017
COMICS -16.13% -14.05%
GRAPHIC NOVELS -21.95% -10.88%
TOTAL COMICS/GN -18.11% -13.77%
TOYS -33.23% -30.05%
DECEMBER 2017 VS. DECEMBER 2016
COMICS -16.54% -24.11%
GRAPHIC NOVELS -10.17% -13.37%
TOTAL COMICS/GN -14.57% -23.23%
TOYS -27.60% -37.11%
FOURTH QUARTER 2017 VS. THIRD QUARTER 2017
COMICS -2.41% -5.19%
GRAPHIC NOVELS 8.49% 7.61%
TOTAL COMICS/GN 0.82% -4.24%
TOYS 9.14% 2.15%
FOURTH QUARTER 2017 VS. FOURTH QUARTER 2016
COMICS -13.90% -19.53%
GRAPHIC NOVELS -1.77% -7.71%
TOTAL COMICS/GN -10.37% -18.66%
TOYS -15.67% -24.40%
YEAR 2017 VS. YEAR 2016
COMICS -10.40% -9.69%
GRAPHIC NOVELS -9.38% -11.86%
TOTAL COMICS/GN -10.09% -9.86%
TOYS -12.55% -19.90%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in December 2017

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 85 43 0 128
DC ENTERTAINMENT 80 38 1 119
IDW PUBLISHING 35 32 0 67
IMAGE COMICS 55 10 0 65
BOOM! STUDIOS 24 7 0 31
DARK HORSE COMICS 19 9 0 28
DYNAMITE ENTERTAINMENT 21 5 0 26
VIZ MEDIA 0 16 0 16
VALIANT ENTERTAINMENT 6 2 0 8
ONI PRESS 4 3 0 7
OTHER NON-TOP 10 118 164 27 309
TOTAL 447 329 28 804
Dollar Market Shares for December 2017
Dollar Market Share – December 2017
Unit Market Shares for December 2017
Unit Market Share – December 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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