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Publisher Market Shares: Year-End 2017

Marvel Comics was the leading publisher in both Retailer Dollars and Unit Share in 2017, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in Calendar Year 2017

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.36%
DC ENTERTAINMENT 30.07%
IMAGE COMICS 9.80%
IDW PUBLISHING 4.54%
DARK HORSE COMICS 3.12%
BOOM! STUDIOS 2.10%
DYNAMITE ENTERTAINMENT 1.90%
TITAN COMICS 1.15%
VIZ MEDIA 1.15%
ONI PRESS 1.00%
VALIANT ENTERTAINMENT 0.81%
RANDOM HOUSE 0.68%
ARCHIE COMICS 0.65%
AFTERSHOCK COMICS 0.53%
AVATAR PRESS INC 0.51%
ACTION LAB ENTERTAINMENT 0.44%
ZENESCOPE ENTERTAINMENT INC 0.37%
FANTAGRAPHICS BOOKS 0.36%
HACHETTE BOOK GROUP USA 0.33%
ST. MARTINS PRESS 0.33%
JOE BOOKS INC. 0.27%
BLACK MASK COMICS 0.20%
LION FORGE 0.16%
UDON ENTERTAINMENT INC 0.14%
ALBATROSS FUNNYBOOKS 0.13%
OTHER NON-TOP 25 2.91%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.30%
DC ENTERTAINMENT 33.93%
IMAGE COMICS 10.12%
IDW PUBLISHING 3.66%
DARK HORSE COMICS 2.25%
DYNAMITE ENTERTAINMENT 2.04%
BOOM! STUDIOS 1.85%
TITAN COMICS 0.97%
VALIANT ENTERTAINMENT 0.87%
ONI PRESS 0.64%
ARCHIE COMICS 0.57%
AFTERSHOCK COMICS 0.52%
VIZ MEDIA 0.41%
ACTION LAB ENTERTAINMENT 0.39%
ZENESCOPE ENTERTAINMENT INC 0.33%
AVATAR PRESS INC 0.27%
RANDOM HOUSE 0.17%
BLACK MASK COMICS 0.16%
JOE BOOKS INC. 0.14%
LION FORGE 0.13%
ASPEN MLT INC 0.12%
AMERICAN MYTHOLOGY PRODUCTIONS 0.11%
ALBATROSS FUNNYBOOKS 0.11%
UDON ENTERTAINMENT INC 0.11%
HACHETTE BOOK GROUP USA 0.10%
OTHER NON-TOP 25 1.73%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in Calendar Year 2017

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 1124 483 1 1608
DC ENTERTAINMENT 989 401 6 1396
IMAGE COMICS 696 195 7 898
IDW PUBLISHING 550 254 0 804
DARK HORSE COMICS 231 186 0 417
BOOM! STUDIOS 303 109 0 412
TITAN COMICS 248 92 36 376
DYNAMITE ENTERTAINMENT 267 62 0 329
VIZ MEDIA LLC 0 285 0 285
ONI PRESS INC. 93 54 0 147
OTHER NON-TOP 10 1418 1881 288 3587
TOTAL 5919 4002 338 10259

 

Dollar Market Shares for Calendar Year 2017
Dollar Market Share – Calendar Year 2017
Unit Market Shares for Calendar Year 2017
Unit Market Share – Calendar Year 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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