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Publisher Market Shares: February 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in February 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.86%
DC ENTERTAINMENT 31.79%
IMAGE COMICS 10.49%
IDW PUBLISHING 3.58%
DYNAMITE ENTERTAINMENT 2.40%
BOOM! STUDIOS 2.37%
DARK HORSE COMICS 2.85%
TITAN COMICS 1.01%
VALIANT ENTERTAINMENT 0.77%
ONI PRESS 0.94%
ACTION LAB ENTERTAINMENT 0.60%
AFTERSHOCK COMICS 0.58%
VIZ MEDIA 1.19%
ARCHIE COMIC PUBLICATIONS 0.47%
ZENESCOPE ENTERTAINMENT INC 0.40%
HEAVY METAL MAGAZINE 0.26%
ASPEN MLT INC 0.08%
BLACK MASK COMICS 0.26%
HACHETTE BOOK GROUP USA 0.61%
RANDOM HOUSE 0.50%
OTHER NON-TOP 20 4.02%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.94%
DC ENTERTAINMENT 36.61%
IMAGE COMICS 10.82%
IDW PUBLISHING 2.63%
DYNAMITE ENTERTAINMENT 2.29%
BOOM! STUDIOS 2.12%
DARK HORSE COMICS 1.68%
TITAN COMICS 0.67%
VALIANT ENTERTAINMENT 0.64%
ONI PRESS 0.53%
ACTION LAB ENTERTAINMENT 0.53%
AFTERSHOCK COMICS 0.46%
VIZ MEDIA 0.46%
ARCHIE COMIC PUBLICATIONS 0.41%
ZENESCOPE ENTERTAINMENT INC 0.39%
HEAVY METAL MAGAZINE 0.28%
ASPEN MLT INC 0.22%
BLACK MASK COMICS 0.21%
HACHETTE BOOK GROUP USA 0.18%
RANDOM HOUSE 0.14%
OTHER NON-TOP 20 1.78%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in February 2018

  DOLLARS UNITS
FEBRUARY 2018 VS. JANUARY 2018
COMICS -3.40% -6.02%
GRAPHIC NOVELS -14.54% -16.60%
TOTAL COMICS/GN -6.72% -6.83%
TOYS -10.48% -13.65%
FEBRUARY 2018 VS. FEBRUARY 2017
COMICS -3.01% -19.67%
GRAPHIC NOVELS -18.53% -14.13%
TOTAL COMICS/GN -7.81% -19.31%
TOYS -10.28% -1.44%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS -3.67% -15.61%
GRAPHIC NOVELS -7.77% -4.17%
TOTAL COMICS/GN -4.88% -14.86%
TOYS 5.11% 7.96%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in February 2018

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 88 33 1 122
MARVEL COMICS 81 31 0 112
IMAGE COMICS 70 12 0 82
IDW PUBLISHING 31 19 1 51
BOOM! STUDIOS 25 13 0 38
DARK HORSE COMICS 16 13 0 29
DYNAMITE ENTERTAINMENT 20 6 0 26
TITAN COMICS 12 11 1 24
VIZ MEDIA 0 20 0 20
ONI PRESS 3 5 0 8
OTHER NON-TOP 10 103 155 23 281
TOTAL 449 318 26 793
Dollar Market Shares for February 2018
Dollar Market Share – February 2018
Unit Market Shares for February 2018
Unit Market Share – February 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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