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Publisher Market Shares: March 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in March 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in March 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 35.92%
DC ENTERTAINMENT 31.06%
IMAGE COMICS 10.98%
IDW PUBLISHING 3.96%
BOOM! STUDIOS 2.40%
DARK HORSE COMICS 2.38%
DYNAMITE ENTERTAINMENT 1.83%
VIZ MEDIA 1.23%
ONI PRESS 1.16%
VALIANT ENTERTAINMENT 0.93%
TITAN COMICS 0.89%
ARCHIE COMICS 0.73%
AVATAR PRESS 0.55%
RANDOM HOUSE 0.54%
AFTERSHOCK COMICS 0.44%
ACTION LAB ENTERTAINMENT 0.43%
ST. MARTINS PRESS 0.39%
FANTAGRAPHICS BOOKS 0.38%
LION FORGE 0.36%
HACHETTE BOOK GROUP USA 0.35%
OTHER NON-TOP 20 3.09%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.38%
DC ENTERTAINMENT 35.10%
IMAGE COMICS 10.43%
IDW PUBLISHING 3.28%
BOOM! STUDIOS 2.13%
DYNAMITE ENTERTAINMENT 1.61%
DARK HORSE COMICS 1.58%
VALIANT ENTERTAINMENT 0.99%
ONI PRESS 0.80%
ARCHIE COMICS 0.69%
TITAN COMICS 0.65%
VIZ MEDIA 0.46%
AFTERSHOCK COMICS 0.39%
ACTION LAB ENTERTAINMENT 0.38%
ZENESCOPE ENTERTAINMENT INC 0.33%
AVATAR PRESS 0.26%
LION FORGE 0.22%
ASPEN MLT INC 0.16%
BLACK MASK COMICS 0.14%
RANDOM HOUSE 0.14%
OTHER NON-TOP 20 1.88%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in March 2018

  DOLLARS UNITS
MARCH 2018 VS. FEBRUARY 2018
COMICS 2.92% 4.04%
GRAPHIC NOVELS 10.36% 3.69%
TOTAL COMICS/GN 4.95% 4.02%
TOYS 5.32% -1.93%
MARCH 2018 VS. MARCH 2017
COMICS -13.20% -12.28%
GRAPHIC NOVELS -22.12% -25.63%
TOTAL COMICS/GN -15.96% -13.35%
TOYS -29.83% -38.04%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
(FIRST QUARTER 2018 VS. FIRST QUARTER 2017)
COMICS -7.09% -14.52%
GRAPHIC NOVELS -13.17% -12.28%
TOTAL COMICS/GN -8.92% -14.37%
TOYS -9.81% -12.36%
FIRST QUARTER 2018 VS. FOURTH QUARTER 2017
COMICS -8.44% -7.25%
GRAPHIC NOVELS -21.69% -20.85%
TOTAL COMICS/GN -12.67% -8.38%
TOYS -14.91% -11.81%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in March 2018

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 84 35 0 119
MARVEL COMICS 81 33 0 114
IMAGE COMICS 57 13 0 70
IDW PUBLISHING 40 18 0 58
BOOM! STUDIOS 25 9 0 34
DARK HORSE COMICS 12 14 0 26
DYNAMITE ENTERTAINMENT 15 8 0 23
VALIANT ENTERTAINMENT 7 3 0 10
VIZ MEDIA 0 9 0 9
ONI PRESS 4 4 0 8
OTHER NON-TOP 10 113 135 11 259
TOTAL 438 281 11 730
Dollar Market Shares for March 2018
Dollar Market Share – March 2018
Unit Market Shares for March 2018
Unit Market Share – March 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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