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Publisher Market Shares: June 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in June 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in June 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.42%
DC ENTERTAINMENT 30.54%
IMAGE COMICS 10.46%
DARK HORSE COMICS 3.23%
IDW PUBLISHING 2.46%
DYNAMITE ENTERTAINMENT 2.10%
BOOM! STUDIOS 1.62%
VIZ MEDIA 1.18%
ONI PRESS 1.09%
TITAN COMICS 0.87%
AFTERSHOCK COMICS 0.68%
RANDOM HOUSE 0.61%
VALIANT ENTERTAINMENT 0.48%
ST. MARTINS PRESS 0.45%
HACHETTE BOOK GROUP USA 0.45%
AVATAR PRESS 0.38%
ARCHIE COMICS 0.36%
ACTION LAB ENTERTAINMENT 0.34%
ZENESCOPE ENTERTAINMENT 0.31%
HEAVY METAL MAGAZINE 0.30%
OTHER NON-TOP 20 3.68%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.98%
DC ENTERTAINMENT 33.73%
IMAGE COMICS 11.48%
DARK HORSE COMICS 2.10%
BOOM! STUDIOS 1.76%
IDW PUBLISHING 1.66%
DYNAMITE ENTERTAINMENT 1.51%
ONI PRESS 0.83%
TITAN COMICS 0.68%
AFTERSHOCK COMICS 0.59%
VALIANT ENTERTAINMENT 0.48%
VIZ MEDIA 0.43%
ARCHIE COMICS 0.29%
ZENESCOPE ENTERTAINMENT 0.29%
ASPEN COMICS 0.29%
ACTION LAB ENTERTAINMENT 0.28%
HEAVY METAL MAGAZINE 0.26%
AVATAR PRESS 0.22%
RANDOM HOUSE 0.16%
HACHETTE BOOK GROUP USA 0.14%
OTHER NON-TOP 20 1.84%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in June 2018

  DOLLARS UNITS
JUNE 2018 VS. MAY 2018
COMICS -16.71% -6.22%
GRAPHIC NOVELS -7.44% -8.41%
TOTAL COMICS/GN -14.13% -6.39%
TOYS 1.03% 4.22%
JUNE 2018 VS. JUNE 2017
COMICS -11.14% -8.93%
GRAPHIC NOVELS -2.15% -14.24%
TOTAL COMICS/GN -8.62% -9.35%
TOYS -11.53% 17.66%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS -1.84% -9.65%
GRAPHIC NOVELS -8.12% -11.22%
TOTAL COMICS/GN -3.72% -9.77%
TOYS -11.98% -12.70%
SECOND QUARTER 2018 VS. FIRST QUARTER 2018
COMICS 19.97% 12.84%
GRAPHIC NOVELS 19.01% 19.68%
TOTAL COMICS/GN 19.70% 13.34%
TOYS -16.97% -7.55%
SECOND QUARTER 2018 VS. SECOND QUARTER 2017
COMICS 3.01% -4.85%
GRAPHIC NOVELS -3.41% -10.32%
TOTAL COMICS/GN 1.10% -5.28%
TOYS -14.46% -13.05%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in June 2018

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 87 33 0 120
DC ENTERTAINMENT 73 31 1 105
IMAGE COMICS 60 15 0 75
IDW PUBLISHING 19 18 0 37
DARK HORSE COMICS 20 15 0 35
BOOM! STUDIOS 23 10 0 33
DYNAMITE ENTERTAINMENT 18 7 0 25
TITAN COMICS 17 5 1 23
VIZ MEDIA 0 20 0 20
ONI PRESS 7 10 0 17
OTHER NON-TOP 10 113 176 19 308
TOTAL 437 340 21 798

 

Dollar Market Shares for June 2018
Dollar Market Share – June 2018
Unit Market Shares for June 2018
Unit Market Share – June 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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