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Publisher Market Shares: November 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in November 2019, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in November 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.80%
DC ENTERTAINMENT 26.74%
IMAGE COMICS 8.57%
IDW PUBLISHING 3.62%
DARK HORSE COMICS 3.37%
BOOM! STUDIOS 2.95%
DYNAMITE ENTERTAINMENT 2.24%
VIZ MEDIA 1.26%
TITAN COMICS 1.20%
ONI PRESS INC. 0.97%
VALIANT ENTERTAINMENT LLC 0.86%
ARCHIE COMIC PUBLICATIONS 0.73%
HACHETTE BOOK GROUP USA 0.72%
RANDOM HOUSE 0.61%
AFTERSHOCK COMICS 0.44%
ST. MARTINS PRESS 0.37%
LION FORGE 0.37%
FANTAGRAPHICS BOOKS 0.35%
AVATAR PRESS INC 0.30%
ZENESCOPE ENTERTAINMENT INC 0.27%
OTHER NON-TOP 20 3.25%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 43.75%
DC ENTERTAINMENT 29.51%
IMAGE COMICS 8.50%
IDW PUBLISHING 3.39%
DARK HORSE COMICS 2.58%
BOOM! STUDIOS 2.49%
DYNAMITE ENTERTAINMENT 2.11%
VALIANT ENTERTAINMENT LLC 0.94%
ONI PRESS INC. 0.80%
TITAN COMICS 0.80%
ARCHIE COMIC PUBLICATIONS 0.77%
VIZ MEDIA 0.48%
AFTERSHOCK COMICS 0.45%
ZENESCOPE ENTERTAINMENT INC 0.27%
LION FORGE 0.24%
HACHETTE BOOK GROUP USA 0.24%
AVATAR PRESS INC 0.17%
RANDOM HOUSE 0.15%
ST. MARTINS PRESS 0.11%
FANTAGRAPHICS BOOKS 0.10%
OTHER NON-TOP 20 2.14%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in November 2019

  DOLLARS UNITS
NOVEMBER 2018 VS. OCTOBER 2018
COMICS -16.49% -19.71%
GRAPHIC NOVELS -21.10% -23.49%
TOTAL COMICS/GN -17.81% -19.99%
TOYS 6.76% -23.81%
NOVEMBER 2018 VS. NOVEMBER 2017
COMICS -4.98% -11.24%
GRAPHIC NOVELS -30.36% -31.11%
TOTAL COMICS/GN -13.61% -13.02%
TOYS -10.88% -19.52%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 1.48% -6.06%
GRAPHIC NOVELS -6.67% -7.25%
TOTAL COMICS/GN -0.98% -6.15%
TOYS -3.25% -3.25%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in November 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 79 39 0 118
DC COMICS 67 40 0 107
IMAGE COMICS 57 18 0 75
IDW PUBLISHING 33 14 0 47
BOOM! STUDIOS 23 16 0 39
DARK HORSE COMICS 16 19 0 35
TITAN COMICS 10 13 5 28
VIZ MEDIA LLC 0 26 0 26
DYNAMITE 17 4 0 21
ONI PRESS INC. 8 4 0 12
OTHER NON-TOP 10 113 206 17 336
TOTAL 423 399 22 844

 

Dollar Market Shares for November 2019
Dollar Market Share – November 2019
Unit Market Shares for November 2019
Unit Market Share – November 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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