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Publisher Market Shares: December 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in December 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in December 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.93%
DC ENTERTAINMENT 31.32%
IMAGE COMICS 8.68%
IDW PUBLISHING 4.08%
BOOM! STUDIOS 2.96%
DARK HORSE COMICS 2.80%
DYNAMITE ENTERTAINMENT 2.10%
VIZ MEDIA 1.03%
TITAN COMICS 0.81%
VALIANT ENTERTAINMENT 0.70%
ARCHIE COMICS 0.53%
RANDOM HOUSE 0.45%
AFTERSHOCK COMICS 0.42%
HACHETTE BOOK GROUP USA 0.35%
ONI PRESS 0.35%
ALBATROSS FUNNYBOOKS 0.31%
FANTAGRAPHICS BOOKS 0.31%
ZENESCOPE ENTERTAINMENT 0.28%
LION FORGE 0.27%
ST. MARTINS PRESS 0.23%
OTHER NON-TOP 20 3.07%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 44.09%
DC ENTERTAINMENT 30.75%
IMAGE COMICS 9.06%
IDW PUBLISHING 3.66%
BOOM! STUDIOS 2.38%
DARK HORSE COMICS 2.37%
DYNAMITE ENTERTAINMENT 2.10%
VALIANT ENTERTAINMENT 0.78%
TITAN COMICS 0.59%
ARCHIE COMICS 0.56%
VIZ MEDIA 0.38%
AFTERSHOCK COMICS 0.36%
ZENESCOPE ENTERTAINMENT 0.27%
ALBATROSS FUNNYBOOKS 0.24%
AMERICAN MYTHOLOGY PRODUCTIONS 0.20%
LION FORGE 0.17%
ACTION LAB ENTERTAINMENT 0.13%
RANDOM HOUSE 0.13%
ANTARCTIC PRESS 0.13%
HACHETTE BOOK GROUP USA 0.11%
OTHER NON-TOP 20 1.54%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in December 2018

  DOLLARS UNITS
DECEMBER 2018 VS. NOVEMBER 2018
COMICS -3.53% -3.58%
GRAPHIC NOVELS -17.46% -17.18%
TOTAL COMICS/GN -7.35% -4.55%
TOYS -58.05% -53.99%
DECEMBER 2018 VS. DECEMBER 2017
COMICS 9.29% -0.42%
GRAPHIC NOVELS -26.35% -35.98%
TOTAL COMICS/GN -2.26% -3.72%
TOYS -44.01% -47.06%
YEAR 2018 VS. YEAR 2017
COMICS 2.04% -5.67%
GRAPHIC NOVELS -8.22% -9.71%
TOTAL COMICS/GN -1.08% -5.98%
TOYS -6.39% -6.48%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in December 2018

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 90 38 0 128
DC COMICS 52 37 1 90
IMAGE COMICS 52 10 0 62
IDW PUBLISHING 32 10 0 42
BOOM! STUDIOS 24 16 0 40
DARK HORSE COMICS 21 11 0 32
VIZ MEDIA LLC 0 23 0 23
TITAN COMICS 8 7 2 17
DYNAMITE 13 1 0 14
VALIANT ENTERTAINMENT LLC 5 2 0 7
OTHER NON-TOP 10 101 113 9 223
TOTAL 398 268 12 678

 

Dollar Market Shares for December 2018
Dollar Market Share – December 2018
Unit Market Shares for December 2018
Unit Market Share – December 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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