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Publisher Market Shares: February 2019

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in February 2019, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.20%
DC ENTERTAINMENT 28.69%
IMAGE COMICS 9.49%
DARK HORSE COMICS 3.25%
DYNAMITE ENTERTAINMENT 2.58%
IDW PUBLISHING 2.55%
BOOM! STUDIOS 2.38%
VIZ MEDIA 1.78%
ST. MARTINS PRESS 0.60%
ONI PRESS 0.56%
ARCHIE COMICS 0.54%
RANDOM HOUSE 0.52%
TITAN COMICS 0.52%
AFTERSHOCK COMICS 0.45%
ZENESCOPE ENTERTAINMENT INC 0.36%
FANTAGRAPHICS BOOKS 0.32%
AVATAR PRESS INC 0.31%
COFFIN COMICS 0.28%
VALIANT ENTERTAINMENT LLC 0.27%
LION FORGE 0.26%
OTHER NON-TOP 20 4.08%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 44.48%
DC ENTERTAINMENT 30.64%
IMAGE COMICS 9.30%
DARK HORSE COMICS 2.58%
DYNAMITE ENTERTAINMENT 2.35%
BOOM! STUDIOS 2.26%
IDW PUBLISHING 2.20%
VIZ MEDIA 0.67%
ARCHIE COMICS 0.51%
AFTERSHOCK COMICS 0.45%
TITAN COMICS 0.43%
ONI PRESS 0.39%
ZENESCOPE ENTERTAINMENT INC 0.30%
VALIANT ENTERTAINMENT LLC 0.27%
ACTION LAB ENTERTAINMENT 0.21%
ASPEN MLT INC 0.21%
ANTARCTIC PRESS 0.17%
ST. MARTINS PRESS 0.16%
COFFIN COMICS 0.15%
AVATAR PRESS INC 0.15%
OTHER NON-TOP 20 2.11%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in February 2019

  DOLLARS UNITS
FEBRUARY 2019 VS. JANUARY 2019
COMICS -21.31% -18.10%
GRAPHIC NOVELS -26.09% -25.43%
TOTAL COMICS/GN -22.71% -18.65%
TOYS -19.93% -35.10%
FEBRUARY 2019 VS. FEBRUARY 2018
COMICS -6.06% -8.47%
GRAPHIC NOVELS -3.16% -8.47%
TOTAL COMICS/GN -5.27% -8.47%
TOYS 20.34% 18.44%
YEAR-TO-DATE 2019 VS. YEAR-TO-DATE 2018
COMICS 4.82% -1.51%
GRAPHIC NOVELS 5.00% -2.56%
TOTAL COMICS/GN 4.87% -1.59%
TOYS 27.83% 39.44%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in February 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 86 40 0 126
DC 59 28 1 88
IMAGE COMICS 47 19 0 66
DARK HORSE COMICS 24 13 0 37
IDW PUBLISHING 22 11 0 33
BOOM! STUDIOS 21 10 0 31
VIZ MEDIA 0 27 0 27
DYNAMITE ENTERTAINMENT 20 1 0 21
SEVEN SEAS ENTERTAINMENT 0 21 0 21
ONI PRESS 4 3 0 7
OTHER NON-TOP 10 106 131 22 259
TOTAL 389 304 23 716

 

Dollar Market Shares for February 2019
Dollar Market Share – February 2019
Unit Market Shares for February 2019
Unit Market Share – February 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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