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2008 Publisher Year End Market Shares

2008 Marvel Comics was the leading publisher in Unit and Retail Dollar Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in the 2008 calendar year, according to Diamond Comic Distributors.

2008 Market Share Charts

2008 MARKET SHARES
Based on Total Sales for Comics, Graphic Novels & Magazines Invoiced in 2008

Publisher

Comics, Graphics Novels & Magazines Unit Share

Comics, Graphic Novels & Magazines Retail Dollar Share

MARVEL COMICS

45.82%

40.81%

DC COMICS

31.67%

29.94%

DARK HORSE COMICS

5.05%

6.49%

IMAGE COMICS

3.32%

3.73%

IDEA & DESIGN WORKS

2.92%

3.08%

DYNAMITE ENTERTAINMENT - DYNAMIC FORCES

2.08%

1.79%

VIZ LLC

0.90%

1.77%

TOKYOPOP

0.52%

1.21%

WIZARD ENTERTAINMENT

0.75%

1.01%

DEVILS DUE PUBLISHING

0.61%

0.74%

RANDOM HOUSE

0.23%

0.65%

AVATAR PRESS INC

0.47%

0.50%

GEMSTONE PUBLISHING

0.18%

0.45%

FANTAGRAPHICS BOOKS

0.13%

0.43%

EAGLEMOSS PUBLICATIONS

0.12%

0.37%

BOOM ENTERTAINMENT

0.34%

0.36%

ZENESCOPE ENTERTAINMENT

0.42%

0.35%

ARCHIE COMICS

0.46%

0.31%

DIGITAL MANGA DISTRIBUTION

0.10%

0.29%

ONI PRESS

0.14%

0.24%

OTHER NON-TOP 20

3.79%

5.48%

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.


How does Diamond calculate the charts?
It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 4,000+ accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes brick-and-mortar comic book specialty shops, Internet stores, chain stores, and other specialty stores.

Unit and retail dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during the year, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.