Frequently Asked Questions


Who is Diamond Comic Distributors?

Diamond Comic Distributors, Inc. was established in 1982 to provide comic book specialty retailers with wholesale, non-returnable comic books, graphic novels and related pop-culture merchandise.

After more than 30 years of service, Diamond has become the world's largest distributor of English-language comics and related merchandise at the nexus of comics and pop-culture.

Can I buy comic books or other merchandise from Diamond?

Since Diamond is a wholesale distributor, it only sells to retailers who have accounts with Diamond.

If you are a retailer interested in opening an account with Diamond, please visit our Retailer Services Website for more information.

If you are a consumer and would like to find a comic shop near you, please visit the Comic Shop Locator Service website. You'll be provided with comic shops in your area.


PREVIEWS is Diamond's monthly mag-a-log (catalog and magazine) of comic books, graphic novels and other pop culture merchandise which is on sale every month in comic book shops nationwide. Each month, PREVIEWS includes listings for almost every comic book and graphic novel scheduled to be on sale, approximately two months in advance. You'll find complete descriptions of each upcoming issue, how much they will cost, their format and other points of interest. PREVIEWS also provides information on other merchandise, too, including toys, apparel, books, games, videos and much more.

How can I buy the merchandise featured in Previews?

You can order any item you see in PREVIEWS! Every item is available from your local comic book shop and will be in their store in approximately two months time. Simply go to your local comic book specialty store and the store cam pre-order the item(s) just for you! In addition, many shops operate a “Pull and Hold” subscription service whereby they will order your monthly comic books and hold them for you to pick up later when they release. Check with your local comic book shop for more details!

If you would like to find a comic shop in your area, please visit the Comic Shop Locator Service website. You'll be provided with contact information for comic shops in your area.


What are today's comic books like?

Comic books have changed significantly since they first found their way into pop culture so many decades ago. In today's comic shops, consumers can find comic books featuring everything from classic super-heroes like DC Comics' Batman and Marvel Comics' Spider-Man to titles featuring nearly every subject under the sun.

Visit a comic shop near you today to see all that today's comics have to offer!

How can I find a comic book shop near me?

Diamond operates the Comic Shop Locator Service, a store locator website that allows consumers to find comic book shops in their area. Simply enter your ZIP code and you'll get detailed information on the stores closest to your location.


What is Free Comic Book Day?

As the name implies, Free Comic Book Day is a single day when participating comic book shops across North America and around the world give away comic books absolutely free to anyone who comes into their stores. The annual event happens the first Saturday in May each year.

For more information on the event, visit freecomicbookday.com!