(BALTIMORE, MD) — (September 7, 2012) — The Avengers launch an attack on the X-Men's volcanic prison and Spider-Man finds himself battling the Phoenix-powered X-Men alone in Avengers Vs. X-Men #9 from Marvel Comics, the best-selling comic book to specialty retailers in August 2012, according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.
DC Entertainment was August’s leading publisher in Retail Dollars, leading Marvel Comics 33.32% to 32.42%. Meanwhile, Marvel Comics edged DC Entertainment on the Unit Market Share for the month, 37.18% to 37.12%.
For the second month in a row, Geoff Johns and Gary Franks’ Batman: Earth One, the original graphic novel that reimagines the early days of Batman, was the best-selling graphic novel to retailers.
Based on Warner Bros. Interactive Entertainment’s best-selling Batman: Arkham Asylum video game, Square-Enix’s Batman: Arkham Asylum Play Arts ~Kai~: Harley Quinn Action Figure was the best-selling toy product to comic book specialty retailers in August.
Earth’s most powerful heroes join the HeroClix campaign with the DC HeroClix: Justice League Expansion from WizKids/NECA, the best-selling games product to comic book specialty retailers in August.
PUBLISHER MARKET SHARES
COMPARATIVE SALES STATISTICS
|AUGUST 2012 VS. JULY 2012|
|AUGUST 2012 VS. AUGUST 2011|
|YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011|
TOP 10 COMICS
|1||AVENGERS VS X-MEN #9||$3.99||JUN120592-M||MAR|
|2||AVENGERS VS X-MEN #10||$3.99||JUN120599-M||MAR|
|4||JUSTICE LEAGUE #12||$3.99||JUN120142-M||DC|
|5||AMAZING SPIDER-MAN #692||$5.99||JUN120622-M||MAR|
|6||BEFORE WATCHMEN: RORSCHACH #1 (MR) [*]||$3.99||JUN120129-M||DC|
|7||AVX VS #5||$3.99||JUN120590-M||MAR|
|8||BEFORE WATCHMEN: DR. MANHATTAN #1 (MR) [*]||$3.99||JUN120134-M||DC|
|9||GREEN LANTERN #12||$2.99||JUN120196-M||DC|
|10||DETECTIVE COMICS #12||$3.99||JUN120181-M||DC|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||BATMAN: EARTH ONE HC||$22.99||MAR120234||DC|
|2||THE WALKING DEAD VOLUME 1: DAYS GONE BYE TP (MR)||$9.99||JUL068351||IMA|
|3||SWAMP THING VOLUME 1: RAISE THEM BONES TP||$14.99||MAY120280||DC|
|4||SUPERMAN: ACTION COMICS VOLUME 1: SUPERMAN MEN OF STEEL HC||$24.99||APR120245||DC|
|5||BATMAN VOLUME 1: THE COURT OF OWLS HC||$24.99||JAN120300||DC|
|6||HULK SEASON ONE PREMIERE HC||$24.99||MAY120746||MAR|
|7||SCOTT PILGRIM VOLUME 1 COLOR HC||$24.99||MAY121234||ONI|
|8||STAR WARS: THE CLONE WARS: SITH HUNTERS TP||$7.99||APR120041||DAR|
|9||THE WALKING DEAD VOLUME 2: MILES BEHIND US TP||$14.99||SEP088204||IMA|
|10||FEAR ITSELF TP||$29.99||JUN120721||MAR|
TOP 10 TOYS
|1||BATMAN: ARKHAM ASYLUM PLAY ARTS KAI: HARLEY QUINN ACTION FIGURE||JAN128132||SQU|
|2||BATMAN: ARKHAM ASYLUM PLAY ARTS KAI: ARMORED BATMAN ACTION FIGURE||JAN128131||SQU|
|3||TMNT RETRO COLLECTOR ACTION FIGURES||APR121769||PLA|
|4||MARVEL SELECT: AVENGERS MOVIE: ENEMY ACTION FIGURES||JAN121705||DST|
|5||ALICE: THE MADNESS RETURNS SELECT ACTION FIGURES||JAN121700||DST|
|6||BATMAN BLACK & WHITE STATUE: DARWYN COOKE||APR120307||DC|
|7||AVENGERS MOVIE: IRON MAN MK VII ARTFX STATUE||MAR121684||KOT|
|8||BATMAN BLACK & WHITE STATUE: DICK GRAYSON BY JOCK||MAY120346||DC|
|9||FORBIDDEN PLANET: ROBBY THE ROBOT 12-INCH FIGURE||FEB121668||X P|
|10||MARVEL UNIVERSE ACTION FIGURES||JUN121848||HAS|
TOP 10 GAMES
|1||DC HEROCLIX: JUSTICE LEAGUE||APR121984||NEC|
|2||MARVEL HEROCLIX: CHAOS WAR BOOSTER BRICK||APR121987||NEC|
|3||DOCTOR WHO ACTION BOARD GAME||OCT101791||DIA|
|4||DC HEROCLIX: JUSTICE LEAGUE FAST FORCES 6-PACK||APR121985||NEC|
|5||WONDERLAND BOARD GAME||APR121345||ZEN|
|6||THE WALKING DEAD TV BOARD GAME||JUL112137||CRY|
|7||THE WALKING DEAD COMIC BOARD GAME||JUL112185||Z-M|
|8||MAGIC THE GATHERING TCG: 2013 CORE SET EVENT DECKS||APR121978||WIZ|
|9||MAGIC THE GATHERING TCG: 2013 CORE SET BOOSTERS||APR121977||WIZ|
|10||PATHFINDER BATTLES: RISE OF THE RUNELORDS BOOSTER BRICK||MAY128110||NEC|
|Dollar Market Share – August 2012|
|Unit Market Share– Auguat 2012|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located inNorth Americaand around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.
Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.
Please note that comics marked with an asterisk have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
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