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Diamond Announces Top Products for September 2019

(BALTIMORE, MD) (October 18, 2019) — Todd McFarlane’s Spawn series entered the Guinness Book of World Records for the longest-running creator-owned comic book series and its 300th issue was also a record winner as the top-selling comic book of September according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics remained the top publisher in September, taking 38.81% of dollars and 45.51% of units shipped. In second place was DC with a market share of 27.80% and 29.15%, respectively. Image Comics ranked third, breaking over ten-percent market share thanks to Spawn and other creator owner projects with a 11.01% dollar share and a 8.32% unit share. The top three were followed by Dark Horse Comics, IDW Publishing, Dynamite Entertainment, and BOOM! Studios, respectively.

Marvel Comics had six of the month's top ten best-selling comic books, starting with the J. J. Abrams and son Henry Abrams penned and Sara Pichelli penciled Spider-Man #1 at number two. The latest issues of Jonathan Hickman and Pepe Larraz's House of X and Powers of X ranked #3-6, with Donny Cates and Ryan Stegman’s Absolute Carnage #3 rounding out Marvel top titles, coming in at #8. DC had three titles in the top ten: Geoff Johns and Gary Frank's Doomsday Clock #11 placed at #7, DCeased: A Good Way to Die #1 at #9, and Harleen #1 ranked #10.

Among the premier publishers, IDW Publishing's top book for September was Teenage Mutant Ninja Turtles #98 at #44; BOOM! Studios' Something Is Killing the Children #1 ranked #57; Dynamite Entertainment's Vampirella/Red Sonja #1 ranked #101; and Dark Horse Comics' Black Hammer/Justice League #3 ranked #114.

DC dominated the graphic novel charts with six best-selling titles, starting with the hardcover collection of Brian Azzarello and Lee Bermejo's Batman: Damned at #1. Gerard Way and Gabriel Ba’s Umbrella Academy #3: Hotel Oblivion TP from Dark Horse Comics charted at #2. Image Comics also placed two volumes on the graphic novel chart with Paper Girls Volume 6 TP and Monstress Volume 4 TP.

Diamond Select Toys’ Marvel Gallery: Avengers Endgame: Iron Man MK85 PVC Figure, was September's best-selling figure, with DST charting two other best-sellers, the Marvel Select: Captain Marvel Figure at #5 and the John Wick Select Figure at #10. Mattel’s DC Multiverse 6-Inch Figures: Lobo Wave was the #2 selling toy for the month, while Mezco’s One-12 Collective: Marvel Netflix: The Punisher Figure punched in at #3. DC Collectibles had three toys in the top ten: Batman Black and White by Marc Silvestri Statue (#4), Dark Nights Metal: Batman the Devastator Statue (#7), and DC Essentials: Red Hood Action Figure (#8). Rounding out the top ten at #9 was Funko’s POP! Marvel: Spider-Punk Vinyl Figure, a PREVIEWS Exclusive.

Prime Books’ The Year’s Best Science Fiction and Fantasy 2019 Edition was September’s best-selling book, featuring a collection of top stories from renowned Sci-fi/Fantasy authors.

Paizo Publishing's Pathfinder Core Rulebook (2nd Edition) was September’s best-selling game product and one of Paizo's eight products among the top ten.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.81%
DC COMICS 27.80%
IMAGE COMICS 11.01%
DARK HORSE COMICS 3.26%
IDW PUBLISHING 3.08%
DYNAMITE ENTERTAINMENT 2.70%
BOOM! STUDIOS 2.48%
VIZ MEDIA 1.57%
ONI PRESS INC. 0.76%
ARCHIE COMICS 0.65%
OTHER NON-TOP 10 7.87%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 45.51%
DC COMICS 29.15%
IMAGE COMICS 8.32%
IDW PUBLISHING 2.92%
BOOM! STUDIOS 2.53%
DARK HORSE COMICS 2.27%
DYNAMITE ENTERTAINMENT 2.02%
VALIANT ENTERTAINMENT LLC 0.70%
ARCHIE COMICS 0.63%
ONI PRESS INC. 0.63%
OTHER NON-TOP 10 5.33%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
SEPTEMBER 2019 VS. AUGUST 2019
COMICS 5.20% 9.97%
GRAPHIC NOVELS 2.90% -1.98%
TOTAL COMICS/GN 4.60% 9.12%
TOYS -14.00% -33.26%
SEPTEMBER 2019 VS. SEPTEMBER 2018
COMICS 10.87% 5.25%
GRAPHIC NOVELS -11.54% -20.44%
TOTAL COMICS/GN 4.09% 3.13%
TOYS 9.99% -17.90%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 2.05% -3.29%
GRAPHIC NOVELS -4.26% -10.04%
TOTAL COMICS/GN 0.25% -3.79%
TOYS 22.69% 25.47%
QUARTER 3 2019 VS. QUARTER 2 2019
COMICS 13.25% 8.20%
GRAPHIC NOVELS 1.68% 3.50%
TOTAL COMICS/GN 10.01% 7.88%
TOYS 29.24% 26.14%
QUARTER 3 2019 VS. QUARTER 3 2018
COMICS 5.41% 0.01%
GRAPHIC NOVELS -7.95% -15.17%
TOTAL COMICS/GN 1.59% -1.16%
TOYS 19.23% 22.45%

NEW TITLES SHIPPED

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 99 43 0 142
DC 83 26 0 109
IMAGE COMICS 42 19 0 61
DARK HORSE COMICS 19 21 0 40
IDW PUBLISHING 25 15 0 40
VIZ MEDIA 0 33 0 33
BOOM! STUDIOS 18 14 0 32
DYNAMITE ENTERTAINMENT 15 5 0 20
ARCHIE COMICS 11 3 0 14
ONI PRESS 4 4 0 8
OTHER NON-TOP 10 127 186 19 332
TOTAL 443 369 19 831

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SPAWN #300 $7.99 JUN190014-M IMA
2 SPIDER-MAN #1 $4.99 JUL190833-M MAR
3 HOUSE OF X #5 $4.99 JUL190857-M MAR
4 POWERS OF X #5 $4.99 JUL190873-M MAR
5 POWERS OF X #4 $4.99 JUL190865-M MAR
6 HOUSE OF X #4 $4.99 JUL190849-M MAR
7 DOOMSDAY CLOCK #11 $4.99 MAR190507-M DC
8 ABSOLUTE CARNAGE #3 $4.99 JUL190885-M MAR
9 DCEASED: A GOOD DAY TO DIE #1 $4.99 JUL190514-M DC
10 HARLEEN #1 (MR) $7.99 JUL190510-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SPAWN #300 $7.99 JUN190014-M IMA
2 SPIDER-MAN #1 $4.99 JUL190833-M MAR
3 HOUSE OF X #5 $4.99 JUL190857-M MAR
4 HARLEEN #1 (MR) $7.99 JUL190510-M DC
5 POWERS OF X #5 $4.99 JUL190873-M MAR
6 POWERS OF X #4 $4.99 JUL190865-M MAR
7 HOUSE OF X #4 $4.99 JUL190849-M MAR
8 DOOMSDAY CLOCK #11 $4.99 MAR190507-M DC
9 ABSOLUTE CARNAGE #3 $4.99 JUL190885-M MAR
10 DCEASED: A GOOD DAY TO DIE #1 $4.99 JUL190514-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN: DAMNED HC (MR) $29.99 MAR190571 DC
2 UMBRELLA ACADEMY VOL. 3: HOTEL OBLIVION TP $19.99 MAR190279 DAR
3 PAPER GIRLS VOLUME 6 TP $14.99 JUL190107 IMA
4 MONSTRESS VOLUME 4 TP (MR) $16.99 JUL190105-M IMA
5 IMMORTAL HULK VOL. 4: ABOMINATION TP $15.99 JUN191051 MAR
6 HEROES IN CRISIS HC $29.99 JUN190600 DC
7 BATMAN: THE KILLING JOKE HC $17.99 JUN190574 DC
8 BATMAN VOL, 10: KNIGHTMARES TP $17.99 JUN190562 DC
9 BATMAN: NIGHTWALKER: THE GRAPHIC NOVEL $16.99 MAY190358 DC
10 THE JOKER: HIS GREATEST JOKES TP $19.99 JUN190604 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN: DAMNED HC (MR) $29.99 MAR190571 DC
2 UMBRELLA ACADEMY VOL. 3: HOTEL OBLIVION TP $19.99 MAR190279 DAR
3 MONSTRESS VOLUME 4 TP (MR) $16.99 JUL190105-M IMA
4 MARVEL HORROR OMNIBUS HC $150.00 MAR190992 MAR
5 HEROES IN CRISIS HC $29.99 JUN190600 DC
6 PAPER GIRLS VOLUME 6 TP $14.99 JUL190107 IMA
7 TIMELY'S GREATEST: GOLDEN AGE SUB-MARINER BYEVERETTHC $150.00 MAR190993-M MAR
8 UMBRELLAACADEMYLIBRARY EDITION VOL. 1 HC $39.99 JUN190309 DAR
9 BATMAN ETERNAL OMNIBUS HC $125.00 JAN190658 DC
10 SPIDER-MAN BY JOHN BYRNE OMNIBUS HC $125.00 MAR191002 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE YEAR'S BEST SCIENCE FICTION & FANTASY 2019 EDITION $19.95 NOV188362 PRI
2 FREE S$$T: THE CHARLES BURNS ZINE COLLECTION HC $19.99 JUL191904 FAN
3 THE DARKCRYSTALLITTLE GOLDEN BOOK $4.99 JUL191956 GOL
4 GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 1 SC $12.99 OCT151871 ZEN
5 FRANK CHO: BALLPOINT BEAUTIES SC $19.95 JUN191759 FLE
6 BLOODBORNE OFFICIAL ARTWORKS SC $44.99 MAR172148 UDO
7 THE SHADOW DOUBLE NOVEL VOL. 144 SC $14.95 MAY191887 SAN
8 MY LITTLE PONY: BEST GIFT EVER PERFECT PINKIE PRESENT LITTLE GOLDEN BOOK $4.99 JUL191958 GOL
9 CATS OF THE LOUVRE MANGA HC $29.99 JUL192406 VIZ
10 DOCTOR WHO: RESURRECTION OF THE DALEKS HC $16.99 JUL191682 BBC

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL GALLERY: AVENGERS ENDGAME: IRON MAN MK85 PVC FIGURE FEB198521 DST
2 DC MULTIVERSE 6-INCH FIGURES: LOBO WAVE NOV188888 MAT
3 ONE-12 COLLECTIVE: MARVEL NETFLIX: THE PUNISHER FIGURE MAR188817 MEZ
4 BATMAN BLACK AND WHITE BY MARC SILVESTRI STATUE FEB190627 DC
5 MARVEL SELECT: CAPTAIN MARVEL MOVIE FIGURE JAN192554 DST
6 DC COMICSl CATWOMAN RETURNS BISHOUJO STATUE JAN198158 KOT
7 DARK NIGHTS METAL: BATMAN THE DEVASTATOR STATUE FEB190623 DC
8 DC ESSENTIALS: RED HOOD ACTION FIGURE FEB190631 DC
9 POP! MARVEL: SPIDER-PUNK VINYL FIGURE SEP188215 FUN
10 JOHN WICK SELECT FIGURE SEP182329 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 PATHFINDER CORE RULEBOOK HC (P2) MAY193227 PAI
2 PATHFINDER: LOST OMENS WORLD GUIDE HC (P2) MAY193231 PAI
3 STARFINDER RPG: ALIEN ARCHIVE 3 HC JUN193098 PAI
4 MARVEL HEROCLIX: X-MEN ANIMATED SERIES DARKPHOENIXBOOSTER BRICK MAY193279 NEC
5 PATHFINDER BESTIARY HC (P2) MAY193229 PAI
6 CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE
7 PATHFINDER: CORE RULEBOOK HC SPECIAL EDITION (P2) MAY193228 PAI
8 PATHFINDER RPG: CORE RULEBOOK POCKET EDITION APR168770 PAI
9 PATHFINDER ADVENTURE PATH: AGE OF ASHES PART 2 (P2) MAY198358 PAI
10 PATHFINDER GM SCREEN (P2) MAY193238 PAI

 

Dollar Market Shares for September 2019
Dollar Market Share – September 2019
Unit Market Shares for September 2019
Unit Market Share – September 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located inNorth Americaand around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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