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Publisher Market Shares: November 2014

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in November 2014 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in November 2014

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.88%
DC ENTERTAINMENT 27.47%
IMAGE COMICS 10.62%
IDW PUBLISHING 5.65%
DARK HORSE COMICS 4.85%
DYNAMITE ENTERTAINMENT 2.84%
BOOM! STUDIOS 2.73%
RANDOM HOUSE 1.20%
VIZ MEDIA 0.97%
EAGLEMOSS PUBLICATIONS LTD 0.77%
VALIANT ENTERTAINMENT LLC 0.69%
ZENESCOPE ENTERTAINMENT INC 0.61%
ARCHIE COMIC PUBLICATIONS 0.60%
TITAN 0.57%
ONI PRESS INC. 0.49%
SCHOLASTIC INC. 0.49%
AVATAR PRESS INC 0.48%
FANTAGRAPHICS BOOKS 0.47%
POCKET BOOKS 0.29%
ST. MARTINS PRESS 0.25%
OTHER NON-TOP 20 3.06%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.82%
DC ENTERTAINMENT 31.64%
IMAGE COMICS 11.06%
IDW PUBLISHING 4.53%
DARK HORSE COMICS 3.58%
BOOM! STUDIOS 2.68%
DYNAMITE ENTERTAINMENT 2.54%
VALIANT ENTERTAINMENT LLC 0.73%
ZENESCOPE ENTERTAINMENT INC 0.58%
TITAN 0.56%
ARCHIE COMIC PUBLICATIONS 0.53%
RANDOM HOUSE 0.49%
AVATAR PRESS INC 0.38%
VIZ MEDIA 0.36%
ONI PRESS INC. 0.36%
SCHOLASTIC INC. 0.26%
EAGLEMOSS PUBLICATIONS LTD 0.18%
ST. MARTINS PRESS 0.07%
FANTAGRAPHICS BOOKS 0.06%
POCKET BOOKS 0.05%
OTHER NON-TOP 20 1.56%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in November 2014

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC COMICS 95 29 0 124
MARVEL COMICS 76 37 0 113
IMAGE COMICS 74 13 0 87
IDW PUBLISHING 46 27 0 73
DARK HORSE COMICS 36 27 0 63
BOOM ENTERTAINMENT 41 6 0 47
DYNAMITE ENTERTAINMENT 33 10 0 43
VIZ LLC 0 31 0 31
RANDOM HOUSE 4 24 0 28
EAGLEMOSS 0 0 7 7
OTHER NON-TOP 10 94 97 25 216

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in November 2014

  DOLLARS UNITS
NOVEMBER 2014 VS. OCTOBER 2014
COMICS -22.73% -22.12%
GRAPHIC NOVELS -8.49% -3.21%
TOTAL -18.40% -20.73%
NOVEMBER 2014 VS. NOVEMBER 2013
COMICS 5.47% 5.84%
GRAPHIC NOVELS 14.44% 21.00%
TOTAL 8.36% 7.03%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS 3.80% -0.11%
GRAPHIC NOVELS 6.16% 6.52%
TOTAL 4.52% 0.39%

 

Dollar Market Shares for November 2014

Dollar Market Share – November 2014

Unit Market Shares for November 2014

Unit Market Share– November 2014

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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