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Diamond Announces Top Products for October 2015

(BALTIMORE, MD) — (November 6, 2015) —Tony Stark unveils a new armor and comes into conflict with Doctor Doom as the All-New All-Different Marvel debuts in Brian Michael Bendis and David Marquez's Invincible Iron Man #1 from Marvel Comics, the best-selling comic book in October 2015 according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.

Their sales fueled by the All-New All-Different Marvel launch, Marvel Comics was October's top publisher with a 43.65% dollar share and a 48.26% unit share. DC Entertainment was the month's number two publisher with a 21.85% dollar share and a 22.92% unit share. October's number three publisher was Image Comics with an 9.17% dollar share and a 9.27% unit share. In fourth was IDW Publishing with a 6.16% dollar share and a 4.96% unit share. Dark Horse Comics placed fifth for the month with a 4.04% dollar share and a 3.10% unit share. Overall, periodical sales in the comic book specialty market increased by 22.33% in October over September in spite of having one fewer shipping week than the previous month.

Marvel Comics had the top ten best-selling titles in October, including Dan Slott and Giuseppe Camuncoli's Amazing Spider-Man #1 at #2, Jason Latour and Robbi Rodriguez's Spider-Gwen #1 at #3, and Jason Aaron and Chris Bachalo's Doctor Strange #1 at #5, all part of the All-New All-Different Marvel relaunch. DC Entertainment's top book for October, Scott Snyder and Greg Capullo's Batman #45, fell just outside the top ten at #11 for the month. Brian K. Vaughan and Cliff Chiang debuted a new series, Paper Girls #1, from Image Comics at #23. Bob Gale's Back to the Future #1 was IDW Publishing's top book for October at #28, and Chuck Palahniuk's Fight Club 2 #6 was the best-selling comic from Dark Horse Comics at #60. In addition, Chip Zdarsky and Erica Henderson's Jughead #1 from Archie Comics was the best-selling non-premier comic for the month at #71.

The first story arc of Jason Aaron and John Cassaday's best-selling Star Wars series was collected in Marvel Comics' Star Wars Volume 1: Skywalker Strikes, the best-selling graphic novel of October and one of the publisher's three titles in the top ten. Image Comics had four titles in the top ten, led by Kelly Sue DeConnick and Valentine De's Bitch Planet Volume 1: Extraordinary Machine at #3. Tony S. Daniel and Sandu Florea's Deathstroke Book and Mask Set from DC Entertainment ranked #4 for the month.

Sanctum Productions' The Shadow Double Novel Volume 100, a reprinting of two classic pulp-era novels, was October's best-selling book. Also in the top ten were IDW Publishing's Winterworld Book 1: The Mechanic's Song at #4 and Dark Horse Comics' The Legend of Zelda: Hyrule Historia at #5.

Square Enix's Batman Arkham Knight Play Arts Kai: Harley Quinn Action Figure, based on the best-selling video game, was October's best-selling toy product. DC Collectibles had six products in the top ten, led by the Batman: The Animated Series: Batmobile, a recreation of the vehicle in scale with the new Batman Animated action figures, at #2. Also among the top ten, Diamond Select Toys' Gotham Select Action Figures, based on the hit FOX television series, ranked #9.

Skybound's Superfight: The Card Game Core Deck, released by Image Comics, was October's best-selling game product. BOOM! Studios' new Second Edition of Archaia's Mouse Guard: The Roleplaying Game placed among the top ten; the special boxed set ranked #2 for the month, while the regular edition ranked #5. Also among the top ten, Diamond Select Toys' Back to the Future Monopoly ranked #4.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 43.65%
DC ENTERTAINMENT 21.85%
IMAGE COMICS 9.17%
IDW PUBLISHING 6.16%
DARK HORSE COMICS 4.04%
BOOM! STUDIOS 2.41%
DYNAMITE ENTERTAINMENT 1.60%
TITAN COMICS 1.21%
VALIANT ENTERTAINMENT LLC 0.92%
VIZ MEDIA 0.88%
OTHER NON-TOP 10 8.12%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 48.26%
DC ENTERTAINMENT 22.92%
IMAGE COMICS 9.27%
IDW PUBLISHING 4.96%
DARK HORSE COMICS 3.10%
BOOM! STUDIOS 1.93%
DYNAMITE ENTERTAINMENT 1.53%
TITAN COMICS 1.16%
VALIANT ENTERTAINMENT LLC 0.99%
ARCHIE COMIC PUBLICATIONS 0.85%
OTHER NON-TOP 10 5.02%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 78 34 1 113
MARVEL COMICS 68 33 0 101
IMAGE COMICS 55 14 0 69
IDW PUBLISHING 41 22 0 63
DARK HORSE COMICS 36 25 0 61
BOOM ENTERTAINMENT 29 12 0 41
TITAN COMICS 12 9 4 25
DYNAMITE ENTERTAINMENT 18 6 0 24
VIZ MEDIA 0 19 0 19
VALIANT ENTERTAINMENT LLC 10 5 0 15
OTHER NON-TOP 10 98 99 15 212

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
OCTOBER 2015 VS. SEPTEMBER 2015
COMICS 22.33% 20.47%
GRAPHIC NOVELS -7.57% -17.96%
TOTAL COMICS/GN 11.91% 16.59%
OCTOBER 2015 VS. OCTOBER 2014
COMICS -7.49% -12.27%
GRAPHIC NOVELS -14.27% -14.94%
TOTAL COMICS/GN -9.55% -12.47%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 5.37% 4.21%
GRAPHIC NOVELS 4.45% 5.80%
TOTAL COMICS/GN 5.08% 4.33%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 INVINCIBLE IRON MAN #1 $3.99 JUL150696-M MAR
2 AMAZING SPIDER-MAN #1 $5.99 AUG150700-M MAR
3 SPIDER-GWEN #1 $3.99 AUG150805-M MAR
4 SECRET WARS #6 $3.99 JUN150680-M MAR
5 DOCTOR STRANGE #1 $4.99 AUG150741-M MAR
6 STAR WARS #10 $3.99 JUL150764-M MAR
7 CHEWBACCA #1 $3.99 AUG150855-M MAR
8 JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE #2 $3.99 JUL150772-M MAR
9 GUARDIANS OF THE GALAXY #1 $3.99 AUG150760-M MAR
10 AMAZING SPIDER-MAN #2 $3.99 AUG150712-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS VOLUME 1: SKYWALKER STRIKES TP $19.99 MAY150811 MAR
2 STAR WARS: DARTH VADER VOLUME 1: VADER TP $19.99 JUL150827 MAR
3 BITCH PLANET VOL. 1: EXTRAORDINARY MACHINE TP (MR) $9.99 MAY150482-M IMA
4 DEATHSTROKE BOOK AND MASK SET $29.99 JUN150300 DC
5 MARVEL SUPER HERO: CONTEST OF CHAMPIONS VOL. 1 TP $7.99 AUG150846 MAR
6 THE WALKING DEAD COMPENDIUM VOLUME 3 TP $59.99 AUG150497 IMA
7 SAGA VOLUME 5 TP (MR) $14.99 JUL150565 IMA
8 OUTCAST BY KIRKMAN & AZACETA VOLUME 2 TP (MR) $14.99 JUL150633 IMA
9 LUMBERJANES VOLUME 2 TP $14.99 AUG151216 BOO
10 INJECTION VOLUME 1 TP (MR) $9.99 AUG150488 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE SHADOW DOUBLE NOVEL VOLUME 100 SC $15.95 AUG151992 SAN
2 DOC SAVAGE DOUBLE NOVEL VOLUME 84 SC $14.95 JUL151868 SAN
3 ADVENTURE TIME: THE ENCHIRIDION & MARCY'S SUPER SECRET SCRAPBOOK $24.95 MAY151741 ABR
4 WINTERWORLD BOOK 1: MECHANIC'S SONG TP $9.99 DEC140570 IDW
5 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR
6 GEORGE R.R. MARTIN'S GAME OF THRONES COLORING BOOK $16.95 SEP151841 RAN
7 SWORD ART ONLINE: PROGRESSIVE VOLUME 3 NOVEL $14.00 AUG151853 HAC
8 MARVEL'S THE AVENGERS ENCYCLOPEDIA HC $40.00 AUG151909 DK
9 THE BIG BANG THEORY KIT $9.95 JUL151853 RUN
10 NARUTO: KAKASHI'S STORY NOVEL SC $10.99 SEP151696 VIZ

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN ARKHAM KNIGHT PLAY ARTS KAI: HARLEY QUINN FIGURE MAR158227 SQU
2 BATMAN THE ANIMATED SERIES: BATMOBILE APR150335 DC
3 DC COMICS BOMBSHELLS: BATWOMAN STATUE MAR150325 DC
4 DC COMICS BOMBSHELLS: CATWOMAN STATUE APR150342 DC
5 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: SPIDER-MAN FIGURE MAR158235 SQU
6 BATMAN ANIMATED: BATMAN THE ANIMATED SERIES: BATMAN FIGURE JUN150336 DC
7 BATMAN ARKHAM KNIGHT: ARKHAM KNIGHT FIGURE SEP140355 DC
8 BATMAN ANIMATED: NEW BATMAN ADVENTURES: BATGIRL FIGURE JUN150337 DC
9 GOTHAM SELECT ACTION FIGURES MAY152171 DST
10 MARVEL: WASP BISHOUJO STATUE APR152483 KOT

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 SUPERFIGHT CARD GAME CORE DECK AUG150606 IMA
2 MOUSE GUARD: THE ROLEPLAYING GAME HC BOXED SET (2ND ED) FEB151158 BOO
3 MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR BOOSTER PACKS AUG152925 ALL
4 BACK TO THE FUTURE MONOPOLY JUL152198 DST
5 MOUSE GUARD: THE ROLEPLAYING GAME HC (2ND ED) FEB151159 BOO
6 MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR FAT PACK AUG152927 WIZ
7 FIREFLY PLAYING CARDS MAR158605 QUA
8 DC HEROCLIX: SUPERMAN/WONDER WOMAN FAST FORCES 6-PACK SEP152649 NEC
9 MINECRAFT: OFFICIAL MOJANG COMBAT HC (UPDATED EDITION) JUN152753 SCH
10 ADVENTURE TIME FLUXX CARD GAME MAY152758 LOO
Dollar Market Shares for October 2015

Dollar Market Share – October 2015

Unit Market Shares for October 2015

Unit Market Share – October 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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