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99. Diamond News
Diamond Announces Top Products For January 2011

(BALTIMORE, MD) — (February 3, 2010) — The Human Torch sacrificed his life to save his teammates and the Earth in January's Fantastic Four #587, sending the long-running Marvel Comics title to the top of January's comic book sales charts according to Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop-culture merchandise.

Thanks in part to the strong sales on Fantastic Four #587 from writer Jonathan Hickman and artist Steve Epting, Marvel Comics was the leading comic book publisher in January with a Dollar Market Share of 39.06% and a Unit Market Share of 42.37%. Image Comics had their strongest showing in over three years, with Dollar Share of 7.60%.

Sales of comic books and graphic novels fell in the post-Christmas season, with January's comic books sales declining by 27.70% from December and graphic novel sales falling by 32.41%.

Jack Horner's adventures in a world where forgotten technology is treated like forbidden magic formed the basis of Jack of Fables Volume 8: The Fulminate Blade, the latest collected volume of Bill Willingham and Matthew Sturges' spin-off of Willingham's best-selling Fables series, giving DC Comics' Vertigo imprint the best-selling graphic novel in January.

More characters from DC Comics' crossover event Blackest Night, including Black Lantern Superman and Red Lantern Mera, starred in DC Direct's Blackest Night Series 7 Action Figure series, January's best-selling Toy product to comics specialty retailers.

NECA/WizKids' DC HeroClix: 75th-Anniversary Expansion series, which features characters taken from DC Comics' long history, topped the sales charts for the second month in a row as the best-selling Games product to comics specialty retailers in January.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS 39.06% 42.37%
DC COMICS 26.38% 31.80%
IMAGE COMICS 7.60% 6.45%
DARK HORSE COMICS 4.82% 3.70%
IDW PUBLISHING 4.75% 4.60%
DYNAMITE ENTERTAINMENT 2.82% 2.51%
BOOM! STUDIOS 2.01% 1.80%
EAGLEMOSS PUBLICATIONS 1.40% 0.31%
VIZ MEDIA 1.28% 0.58%
WIZARD ENTERTAINMENT 0.68% 0.62%
OTHER NON-TOP 10 9.19% 5.25%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2011 VS. DECEMBER 2010
COMICS -27.70% -23.75%
GRAPHIC NOVELS -32.41% -31.09%
TOTAL COMICS/GN -29.35% -24.45%
JANUARY 2011 VS. JANUARY 2010
COMICS -21.98% -23.23%
GRAPHIC NOVELS -16.53% -19.36%
TOTAL COMICS/GN -20.24% -22.91%
CURRENT 12-MONTHS ROLLING VS. PREVIOUS 12-MONTHS ROLLING
COMICS -6.64% -8.40%
GRAPHIC NOVELS -1.81% -2.83%
TOTAL COMICS/GN -5.09% -7.93%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 FANTASTIC FOUR #587 $3.99 NOV100584 MAR
2 BRIGHTEST DAY #17 $2.99 NOV100154-M DC
3 BRIGHTEST DAY #18 $2.99 NOV100156-M DC
4 SPAWN #200 $3.99 DEC090345-M IMA
5 AVENGERS #9 $3.99 NOV100529 MAR
6 X-MEN #7 $3.99 NOV100603-M MAR
7 BATMAN AND ROBIN #19 $2.99 NOV100169-M DC
8 NEW AVENGERS #8 $3.99 NOV100539 MAR
9 BATMAN #706 $2.99 NOV100166 DC
10 AMAZING SPIDER-MAN #651 $3.99 OCT100567-M MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JACK OF FABLES VOLUME 8: FULMINATE BLADE $14.99 OCT100327 DC
2 THE WALKING DEAD VOLUME 1:DAYS GONE BYE $9.99 JUL068351 IMA
3 THE DARK TOWER: THE GUNSLINGER: THE JOURNEY BEGINS PREMIERE HC $24.99 NOV100642 MAR
4 THE GOON VOL. 10: DEATH'S GREEDY COMEUPPANCE $16.99 NOV108240 DAR
5 BATMAN: JOKER'S ASYLUM VOLUME 2 TP $14.99 OCT100263 DC
6 INVINCIBLE IRON MAN VOLUME 4 TP $15.99 OCT100699 MAR
7 STARMAN OMNIBUS VOLUME 6 HC $49.99 SEP100254 DC
8 HOUSE OF MYSTERY VOLUME 5 TP $14.99 OCT100325 DC
9 MADAME XANADU VOLUME 3 TP $17.99 OCT100331 DC
10 THE WALKING DEAD VOL. 2: MILES BEHIND US TP $14.99 SEP088204-M IMA

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BLACKEST NIGHT SERIES 7 ACTION FIGURES MAY100294 DC
2 BLACKEST NIGHT SERIES 8 ACTION FIGURES MAY100302 DC
3 COVER GIRLS OF THE DCU: BATGIRL STATUE APR100306 DC
4 MARVEL SELECT: JUGGERNAUT ACTION FIGURE JUN101512 DST
5 DANGER ROOM SESSIONS: DEADPOOL FINE ART STATUE JUN101639 KOT
6 FATHOM: ASPEN MATTHEWS STATUE JUL100804 ASP
7 DC X BISHOUJO: BATGIRL BISHOUJO STATUE AUG101655 KOT
8 MARVEL X BISHOUJO: EMMA FROST BISHOUJO STATUE AUG101658 KOT
9 BATMAN (JUSTICE) 1/6-SCALE COLLECTOR FIGURE MAY100314 DC
10 BATMAN: BLACK & WHITE STATUE: BATMAN ARKHAM ASYLUM FEB100301 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX 75TH ANNIVERSARY BOOSTER PACK SEP101745 NEC
2 YU-GI-OH! TCG: 5DS DUELIST PACK YUSEI NOV101692 KON
3 PATHFINDER RPG BESTIARY 2 AUG101838 PAI
4 MAGIC THE GATHERING TCG: SCARS OF MIRRODIN BOOSTER PACKS AUG101862 WIZ
5 MARVEL HEROCLIX: WEB OF SPIDER-MAN BOOSTER PACKS JUN101864 NEC
6 ZOMBIE STATE BOARD GAME NOV101716 ALL
7 THE HOBBIT BOARD GAME NOV101682 FAN
8 DOCTOR WHO FAMILY BOARD GAME OCT101792 DIA
9 HALO: REACH ACTIONCLIX: NOBLE TEAM 6-PACK JUN108133 NEC
10 FIREFLY 7-PIECE RED DICE SET OCT101766 CRY

Dollar Market Shares for January

Dollar Market Share – January 2010

Unit Market Shares for January

Unit Market Share– January 2010


How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located in North America and around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.

 

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing more than 4,000 specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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