Marvel Extends Avenging Spider-Man #1 FOC, Outlines Promotion Plans
Via an email to retailers, Marvel has announced that the FOC date for Avenging Spider-Man #1 (SEP110536D, $3.99) has been extended to October 24, revealed the cover artwork for the 1:50 Joe Quesada Variant (SEP110537D, $3.99) and 1:200 Quesada Sketch Variant (SEP118075D, $3.99), and outlined how it will be promoting the first issue.
As a reminder, the first issue from writer Zeb Wells and artist Joe Madureira will also be polybagged with a physical code for a free digital copy of this issue on the Marvel Comics app. This offer applies to all cover versions of the comic, and the digital copy will be available from both Marvel’s app and Chrome store.
 Joe Quesada Variant (SEP110537D) |
Here are some items of note on how Avenging Spider-Man #1 is being promoted, as outlined by Marvel:
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Avenging Spider-Man #1 now appears on the Diamond Vendor site as AVENGING SPIDER-MAN #1 WITH FREE DIGITAL CODE with the variants carrying this tag - WITH FR DIG CDE.
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An ad appears in the digital Avenging Spider-Man Daily Bugle promotes the print version of the first issue with a free download.
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Premiere placement on the homepage of the Marvel Comics app (with a reach of over 5 million users who have downloaded the app to date) will point consumers to retail locations to pick up the print edition.
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Expected press coverage in both mainstream media and top comic websites including Marvel.com will tout the free download only available through the physical copy.
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An e-mail blast will be sent to Marvel Comics app users, as well as Marvel.com newsletter subscribers (nearly 1 million recipients) pointing to retail locations.
- Print house ads will be revised to point out the free digital copy.
“We’ve included our retail partners in crafting this program, and worked with ComicsPRO in determining what would make this program the most beneficial to consumers and retailers and I think we’ve come up with something that is not only unique and exciting, but a program that addresses most of the concerns retailers have had with previous digital programs. With the earliest initial orders already over 100,000 units, Avenging Spider-Man #1 is set to be one of the biggest new releases of the fall and demand can only increase with these free digital codes,” said David Gabriel, Marvel SVP of Sales. “Our goal here is to give consumers the extra added value that they have come to expect for their entertainment dollar as well as the very best in comics entertainment that they have come to expect from Marvel! And that’s not all, for the first time, customers will be able to qualify their retailers for rewards by redeeming the digital codes! We’re also developing a program designed to drive digital customers into brick and mortar comic shops to help increase their business. Bringing the worlds of print and digital together in this way gives the customer a great value and one we’re sure will result in even greater sales for retailers.”
Click here to download the Avenging Spider-Man Digital Copy Retailer FAQ and learn more about this initiative.
While Avenging Spider-Man #1 (SEP110536D, $3.99) now carries an FOC date of October 24, it is still scheduled to go on sale November 9. Retailers placing their orders through that FOC can qualify for the following incentives:
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For every 25 copies of the regular edition Avenging Spider-Man #1 you order through its FOC, you may order one Humberto Ramos Variant (SEP110538D, $3.99).
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For every 50 copies of the regular edition Avenging Spider-Man #1 you order through its FOC, you may order one Joe Quesada Variant (SEP110537D, $3.99).
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For every 100 copies of the regular edition Avenging Spider-Man #1 you order through its FOC, you may order one J. Scott Campbell Variant (SEP110539D, $3.99).
- For every 200 copies of the regular edition Avenging Spider-Man #1 you order through its FOC, you may order one Quesada Sketch Variant (SEP118075D, $3.99).
 Humberto Ramos Variant (SEP110538D) |
 J. Scott Campbell Variant (SEP110539D) |
 Quesada Sketch Variant (SEP118075D) |
You may order as many copies of the Avenging Spider-Man #1 Blank Variant(SEP110540D, $3.99) as desired.
Madureira is revered by fans worldwide for his comic art in such titles as Uncanny X-Men, The Ultimates 3, and Battle Chasers as well as his work on Darksiders and other video game hits. This exciting new series should command that following’s attention and reintroduce the creator to newcomers.But don't overlook the potential impact Wells's involvement should also have on sales. The writer's latest run on Amazing Spider-Man as part of Brand New Day is one fans of the series aren't likely to have forgotten.
The combination of Joe Mad's return to comics, Zeb Wells's return to a character he's known for writing well, and Spider-Man's pairing with fan-favorite guest stars from the Marvel U should make Avenging Spider-Man well received, especially with the addition of Marvel's new value-added digital download copy.
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Order SEP110536D Through the 10/24 FOC |
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Preorders: 
