Wizard's Comics and Collectibles

May 27, 2011

OWNERS: John Van Der Laan, Jeff McKay and Steve Reschke

MANAGER: Brandon Schatz

NUMBER OF LOCATIONS: 2

NUMBER OF EMPLOYEES: 9

YEAR OPENED: 1997

STORE SIZE (Sq. Ft.): 1,100

WEBSITE: www.wizards-comics.com

FACEBOOK: wizards-comics-and-collectibles

TWITTER: Wizardscomics

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Edmonton, AB's Wizard's Comics and Collectibles

Favorite Recent Comic Book: Marvel Comics' Incredible Hulk

Special Events: Magic: The Gathering and D&D pre-release events

Community Involvement: Donations to fundraisers

How was your FCBD event? Fun as always!

What aspect of your store are you most proud of? Our longevity.

What has been your best in-store promotion? Pre-release M:TG events

What has been your best out-of-store or cross-promotion? Movie Theaters

What recent changes have you made to your store? We made our back room smaller to open up more retail space.

What are your plans for the near future? Keep the status quo.

How did you choose your store name? Wizard's T-Shirts was in the spot prior to us opening, and Wizard's Comics seemed like it would work.

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Customers browse Wizard's for their weekly pickups.

Nestled in the heart of gaming country lies the island of all-ages comics.

Tons of choices abound for the gamer who comes into this shop.

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The latest trades from Marvel, DC and more are on display as a M:TG counts down to the next event.

Wizard's features a large section of trades and graphic novels from independent publishers.

Manager Brandon Schatz consoles a parent whose child's mind has just been blown by Wizard's selection.

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