October 7, 2011
OWNER/MANAGER: Tyson Schneider
YEAR OPENED: 2008
NUMBER OF EMPLOYEES: 3
STORE SIZE (Sq. Ft.): 1,556
WEBSITE
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Sanford, FL's Comic Central
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Favorite Recent Comic Book: Marvel Comics' FF (Future Foundation)
Products Carried: Comics (New, Back Issues), Magazines, Graphic Novels, Toys (New, Imports), T-Shirts, Models & Statues, RPGs, CCGs, Posters, Supplies (Comic, Non-Comic)
Special Events: Sales, store signings, Free Comic Book Day 2.0 (in November), Free Graphic Novel Day
Community Involvement: Donations to schools, libraries; exchange gift cards with movie theaters, MovieStop, GameStop.
How was your FCBD event? Outstanding.
What aspect of your store makes you the most proud? Organization.
What do you do that is innovative within your store? Weekly Facebook deal: we review a creator's works on Facebook, and then put graphic novel collections by them on sale for a week.
What has been your best in-store promotion? Stamp card.
What has been your best out-of-store or cross-promotion? Billboard on Interstate 4.
What recent changes have you made in the store? Added new product lines.
What are your plans for the near future? Re-merchandise, add POS.
How did you choose your store name? Name of our web business that was established many years before our store.
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