Gear Up for Iron Man 2's May 7 Release
JAN100547D)" hspace="8" vspace="3" width="165" src="/news_images/90689_244461_2.jpg" align="right" />With Iron Man 2 set to land in theaters on May 7, you may wish to begin adding to the various Iron Man comics and collections your store has to offer. Fortunately, recent PREVIEWS and Marvel Previews have a number of Iron Man products that should be popular with fans of the character’s comic, film, and TV incarnations.
For starters, Marvel Comics' Iron Man 2: Public Identity (#1: JAN100574D, #2: FEB100523D, #3: FEB100524D, $3.99 ea.) from writer Joe Casey and artist Barry Kitson bridges the gap between the Iron Man and Iron Man 2 films, while the Iron Man 2 Spotlight (JAN100575D, $3.99) not only provides new movie coverage, but also provides info about what’s happening in Invincible Iron Man from Matt Fraction & Salvador Larroca, the character Whiplash, and the fan-favorite “Extremis” story from Warren Ellis and Adi Granov. If that weren’t enough, Fraction teams with artist Carmine Di Giandomenico for the Invincible Iron Man Annual #1 (APR100592D, $4.99), an 80-page one shot focusing on Iron Man villain The Mandarin. The issue is also offered in a 1-for-25 Special Variant (APR100593D, $4.99).
Collections directly tied to the film franchise – and thus items you’ll want to keep front and center as May approaches – include the Iron Man: The Art of Iron Man 2 HC (JAN100634D, $49.99), Iron Man: The Art of Iron Man the Movie TP (JAN100636D, $29.99), and Iron Man: I Am Iron Man TP (JAN100635D, $16.99), collecting Peter David’s two-part Iron Man: I Am Iron Man and much more. A Direct Market Exclusive version of Invincible Iron Man HC Volume 1 (SEP082441D, $24.99) is also still available and features a special cover inspired by the original film!
In addition, Marvel has also consistently showcased definitive Iron Man collections that can help retailers round out their displays, including Iron Man: War Machine (MAR082270D, $29.99), vs. Whiplash TP (FEB100616D, $14.99), Demon in a Bottle TP (JAN100640D, $24.99), The End TP (JAN100642D, $16.99), Extremis HC (DEC090580D, $24.99), and several others. A list of available Iron Man collections can be found here.
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Invincible Iron Man #1 (Bundle of 25: OCT098273J, $10) is also part of the new Marvel’s Greatest Comics imprint, giving your customers a chance to see how the explosive series began, which could lead to increased sales for the following month’s new-reader-friendly Invincible Iron Man #25.
Turning to collectibles, Diamond Select Toys' Marvel Minimates Series 35 (DEC091302U, $95.88) focuses on the friends and foes of cinema's Armored Avenger, and includes two-packs of Iron Man & Whiplash, Iron Man & War Machine and Pepper Potts & an unidentified army-builder mystery figure, plus a one-per-case Happy Hogan Variant. Designed and sculpted by Art Asylum, this assortment includes 12 two-packs as well.
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On page 83 of April's Marvel Previews, you can also find Diamond Select Toys' Iron Man 2: Stark Expo Minimates Two-Pack (NOV098007U, $7.99), making its debut at this year's C2E2. The two-pack is limited to just a 2,010-piece production run, so order quickly, as allocations may occur.
DST has also crafted several Marvel Select Action Figures based on the film, including an Iron Man 2: Marvel Select Iron Man Action Figure (NOV091231I, $19.99) and War Machine Action Figure (DEC091299I, $19.99).
Exclusively available in the 7" Marvel Select line, these upgraded figures feature the likenesses of Iron Man 2's Robert Downey Jr. and Don Cheadle, top-quality sculpted detail, multiple points of articulation, and a bonus deluxe Armor Assembly Station base for each.
Kotobukiya is also offering its Iron Man 2 Movie: Iron Man Mark IV ARTFX Statue (FEB101516U, $139.99), a 13”-tall, easy-to-assemble piece that puts the Mark IV armor debuting in the sequel on display. Iron Man stands atop a Repulsor Transmitter base and features LED lights in the eyes, chest, fists, and base.
Hasbro is also offering 3-3/4" Iron Man 2 figures with its Armor Tech AF Assortment (JAN101468I, $119.94). April's catalog likewise features the toy maker's Iron Man 2 Collection 2 AF Assortment (APR101480I, $143.88)
Funko is also offering stylized collectibles based on the film, including the Iron Man 2 Mark VI (JAN101571U, $11.99) and War Machine (JAN101572U, $11.99) Bobble Heads, Iron Man 2 Mark VI (FEB101576U, $7.99) and War Machine (FEB101577U, $7.99) Nodniks, and Funko Force Mark VI (JAN101574U, $12.99) and War Machine (JAN101575U, $12.99) Action Figures.
In terms of apparel, while it may not be as high-tech as Stark's armor, Mad Engine's Iron Man 2: Iron Poster Boy T-Shirt should keep your customers looking good. It's available in sizes Medium (JAN101310U, $16.99), Large (JAN101311U, $16.99), XL (JAN101312U, $16.99), and XXL (JAN101313U, $18.99). In the April PREVIEWS, Mad Engine is also offering its Iron Man 2: Thee Triangle Charcoal T-Shirt in Medium (APR101344U, $16.99), Large (APR101345U, $16.99), XL (APR101346U, $16.99), and XXL (APR101347U, $18.99).
Those fans that just can't get enough of the film can count the days until its DVD/Blu-ray release with the new Iron Man 2 16-Month Wall Calendar (APR101300F, $14.99).
Finally, with Iron Man and War Machine relying upon cutting-edge technology to battle villains and create stunning action scenes in the process, it only makes sense that Diamond offer you and your customers technology-based Iron Man 2 products. On page 413 of the newest catalog you'll find an Iron Man 2 Clock Radio (APR101632U, $25.99), View Spy (APR101633U, $25.99), Walkie Talkies (APR101634U, $27.99), Digital Camera (APR101635U, $29.99), and Flashlight Goggles (APR101636U, $24.99).
Utilize these and other Iron Man products to profit in the weeks leading up to the film's debut and the months that follow, as the film can be expected to increase interest in Tony Stark, War Machine, and everything Iron Man.
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