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Comic Alley

FROM THE ROAD
 
February 4, 2011


Vital Stats
 
OWNER: Laura Thompson

MANAGER: Tryke Kemnitz

EMPLOYEES: 2

YEAR OPENED: 1993

STORE SIZE (sq. ft.): 1,800
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Lake Geneva, Wisconsin's Comic Alley

About Our Shop
 
Favorite Recent Comic Books: Marvel Comics' The Avengers (Tryke)

Special Events: We host creator appearances and throw various Marvel parties and release events.

Community Involvement: We donate to and participate in auctions for the Boy Scouts.

How was your FCBD event? It was fantastic!

What did you like about the Retailer Summit? I learned a lot from speaking with my fellow retailers.

What aspect of your store makes you most proud? When children come into the store and I hear, "Oh my god, this is the best store!"

What has been your best promotion? Free Comic Book Day and our Halloween coupon promotion.

What recent changes have you made in the store? We've changed some of the displays to be even more kid-friendly.

Any plans for the next twelve months? We're going to expand our stock and get ready for the cold winter!

How did you choose your store name? When the store started, we had a video store with comics running down the middle, hence "Comic Alley".

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Let's head down the steps and check out Comic Alley. Please, you first... age before beauty. Comic Alley makes excellent use of space, neatly displaying a deep inventory. Graphic Novels and Comics flank DVDs in this one-stop entertainment shop.
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Comics, DVDs, and even VHS cassettes are for sale, all under the watchful eye of Comic Book Guy. Comic Alley isn't your average comic shop, as its Stationery, Tableware, and other categories seen here attest. Loving pop culture isn't just a job for Tryke, it's a lifestyle. Now off you go.

From the Road Photo Report showcases specialty shops like yours from around the country. Submitted by Diamond Outside Sales Managers, the feature appears in Diamond Daily on a recurring basis.


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