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Today, Diamond Outside Sales Manager Tim Kartman
rides into North Dallas, TX’s Keith’s Comics!
VITAL STATS
Owners: Keith & Cindy Colvin
Locations: Four: two as Keith's Comics & two as More Fun (with Tim Stoltzfus)
Employees: 10
Year Opened: 1989
Store Size: 1000 sq. ft.
Special Events Offered: “Movie Nights; we buy out the Studio Movie Grill and host movie night for our customers. Regular emails with specials and news. Halloween costume contest. FCBD. Occasional creator appearances.”
How was your Free Comic Book Day? Our best ever! Three of the four stores hosted artists and writers.
Website: www.keithscomics.com
Favorite Current Comic Book: Marvels Project
What did you like about the Retailer Summit? “I get re-energized by
being around so many smart people with common interests and issues.”
What aspect of your store are you most proud? 20 years in business and loads of regulars. Our key staff have been with us over 10 years.
What do you do that is innovative within your store? “Custom weekly
emails of the customers arrivals from their pull list. ‘Break out’ sections by creators and genres and universes.”
What has been your best promotion? Character appearances at FCBD
What recent changes have you made to your store? Added a New York Times bestseller list section. More displays for tchotchkes. More casual customers than ever are wandering through the shops.
What are your plans for the near future? Hang on and pay down debt.
What have you seen within the From the Road Photo Reports that you have used in your own store? Display ideas and product line ideas.
How did you choose your store name? Heh!
To view larger versions of Keith’s pictures, use the links underneath each thumbnail on the right-hand side of this page.
• Click here for a complete archive of Diamond Daily's From the Road Photo Reports!
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Manager Chris Medellin
Diversity of Product
Interesting Displays
Well-Stocked Shelves
All Ages Fare for the Whole Family
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